Influencer Marketing Virtual Conference|
SEE THE AGENDA
World famous rock climber and social influencer, Nina Williams, will share exclusive insights on how to manage and maintain valuable influencer relationships. In this session you will learn:
- How to communicate with influencers
- What influencers expect from the brands they work with
- How influencers keep it authentic
Get direct access to Kelly Meyer, the brains behind Stance Socks influencer marketing campaigns. Learn how Stance Socks leveraged social influencers to grow their brand and become an iconic apparel company. In this session you will learn:
- How to create segmented influencer programs
- How to reach new audiences with social influencers
- How to use social influencers to successfully launch new products
Social media thought leader and best selling author of numerous social media marketing books, Jason Miles, will share his expertise on the power of influential user generated content. In this session you will learn:
- How to make your Instagram shoppable
- How brands are benefitting from posting user generated content from influencers to drive sales
- How to execute different selling model strategies across Instagram
ABOUT THE SPEAKERS
Nina began climbing in New Hampshire in 2002 and later joined a team in Rhode Island. She balanced school, training, and competing with weekend trips to Rumney before moving to Colorado in 2010. Over the past five years she has focused on training and pushing her limits, making podium at several competitions including the 2012 and 2013 Portland Boulder Rally, the 2012 Aesthetic Invitational, and the 2013 Dogpatch Finals. She placed 8th at the 2013 ABS Nationals and went on to finish 18th at the 2013 Vail World Cup. She loves getting outdoors as much as possible, spending extended amounts of time in areas such as Hueco Tanks, TX; Joe’s Valley, UT; South Africa, Australia, Japan, and Switzerland. She recently topped out her first V13, and has multiple V12’s and 11’s under her belt. She currently lives with her boyfriend in Boulder, CO, planning for the next big adventure. Nina is sponsored by Adidas Outdoor, Five Ten, Petzl, Organic Climbing, Gnarly Nutrition, and Giddy Hand Salve.
Kelly Meyer is a Social Media Specialist at Stance Inc, a sock company in the action sports industry based in San Clemente, CA. Stance received press recently from the announcement of its exclusive on-court deal with the NBA, and it collaboration with Rhianna. At Stance, Kelly manages the influencer program and execution of digital brand campaigns. Prior to Stance, Ms Meyer worked with LunchBox, a digital advertising agency in Los Angeles. LunchBox, a subsidiary of WPP, manages Fortune 500 companies such as Kimberly Clark, Mattel and WalMart. With LunchBox, Kelly developed digital strategy for a variety of clients, including social media execution and influencer management. Kelly has a Master of Science in Marketing from Texas A&M, and received a BS in Business from Cal Poly, San Luis Obispo.
Jason Miles is the bestselling author of Instagram Power and several other bestselling books published with McGraw Hill. He is the co-founder and CEO at Liberty Jane Clothing and Sew Powerful. He has a graduate degree in Business Administration, and undergraduate degrees in both Organizational Management and Biblical Studies. Before joining LJC full-time he served as Senior Vice President of Advancement, (Marketing, Human Resources, and Fundraising) for Northwest University in Kirkland Washington where he still teaches as an Adjunct Professor. His work has been featured widely in top publications such as Forbes and the Huffington Post. His site (Pixie Faire) is in the top 1% of all Shopify websites with over 1.2 million ebooks downloaded.
As Vice President of Marketing, Ron develops hyper growth strategies to elevate the Readypulse brand, foster increased demand and drive revenue growth. Before joining ReadyPulse, Ron was Vice President of Marketing at WebDAM, a Shutterstock company, where he transformed the company to emerge as a leader in brand management and digital asset management solutions for enterprise marketing teams. While at WebDAM, Selvey built and executed creative, data-driven strategies that drove the company to a successful acquisition by Shutterstock Inc. Ron brings more than 15 years of leadership experience in B2B technology marketing and SaaS enterprise sales. Prior to Shutterstock, he enabled fast-paced marketing divisions at companies like VMware, Cisco and several Silicon Valley-based startups. Previously, Ron led creative teams at Duarte Inc, Silicon Valley’s largest agency that serves 8 of the world’s top 10 brands. Ron earned an Executive M.B.A. from Pepperdine University and a BS in Graphic Communications from Cal Poly, San Luis Obispo. In 2014, Ron was presented the Top 40 Under 40 Award from Direct Marketing News a distinction reserved for the most innovative and ambitious marketing leaders in the world.