No one can actually predict the future, but based on data and past history, we’re going to share with you what we think you can expect from influencer marketing in
By the end of the year, over 25 billion dollars will be spent on social network advertising across the globe.
Consumers are well aware that advertisers tend to stretch the truth, touchup photos and post images that aren’t particularly authentic, and frankly they’re sick and tired of it.
Traditional marketing is great for business, but in today’s world, social influencer marketing is even better. Social media has disrupted the balance of power between brands and customers.
The beauty of Instagram is you can quickly scroll through a feed of engaging images from various sources to stay current.
If you’re a marketer, you’ve probably heard that Instagram is opening up advertising opportunities to more businesses in the upcoming months.
In today’s Wall Street Journal article “I’m a Teen, Watch me Shop” the emphasis was based on three teen’s one day mall experience that fast fashion retailers like H&M and
Audience quality plays a critical role now and gone are the days people look for only followers.
Find what your audience likes to do for fun to get better engagement – Interview with Corinne Cavanaugh
Here is the second interview in our Social Media Expert series.
The NYPD took to Twitter to show off their social side, asking users to post their photos with NYPD officers and the hashtag #MyNYPD.
Create a Successful Brand Ambassador Program – 10 Questions Every Marketer Must Answer Brand ambassadors are not a new concept for marketers.
Inspiration, one of the most powerful emotions to cause action. But what inspires your consumers? Is it a newsletter, a promo code, or perhaps a social photo?
Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities.
Everyday millions of people take to Twitter to express their feelings, share small wins or big defeats (and visa versa), and comment on current events.
What are the four steps to a successful brand ambassador recruitment funnel?
This post is by Salvador Orofino, ReadyPulse Advisory Board Member and Chief Privacy Officer. Here at ReadyPulse, we talk a lot about authorized content.
Like-gate is DEAD!
As social media becomes central to brands’ interactions with their fans, connecting with your influencers on Instagram is an increasingly critical component of engagement.
From Monday to Wednesday of next week, 5,200 professionals will meet in Seattle for the Shop.org Summit 2014 for digital and multichannel retailers.
I attended Ad Age Digital Conference in San Francisco and was blown away by all the creative and innovative speakers! These are the most valuable messages that were shared.
In June, my colleague Lauren blogged about ten questions every marketer must answer when launching a brand ambassador program.
Remember the trendsetters in high school, the people whose clothing or accessory choices today determined the look everyone else in school would be trying to emulate tomorrow?
Baesman and ReadyPulse wanted to find out how valuable UGC is to today’s marketers.
Displaying UGC in your marketing is one of the best, and most valuable methods for increasing ROI.
To kick-off our Influencer Insider series I interviewed Jason Miles, author, and co-founder of Liberty Jane Clothing.
During Agenda Show exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths.
ReadyPulse is stoked to be the official Social Marketing Partner of Agenda Show for the second year in a row!
Scrambling to find that perfect last minute gift? We have ideas for everyone on your list!
They say a picture is worth a thousand words, but sometimes you need a few more words to tell your story.
“Honey, where’s the tent? I am going Black Friday shopping.” May be a phrase you’ve heard all too often.
So, Google’s recent algorithm updates have all but killed traditional, white-hat SEO copywriting tactics.
ReadyPulse hit the ground running at Fashion Digital NY, and we were thrilled that everyone there was buzzing about social user generated commerce.
We packed our bags, and headed to the Big Apple for Fashion Digital NY, where commerce and culture intersect!
ReadyPulse is attending the Shop.org Annual Summit this week, and we couldn’t be more excited!
Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning.
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook.
Q: How did you get your start in digital marketing and e-commerce? A: I sort of fell into it.
Last month, WOMMA was fortunate enough to have viral expert Jonah Berger come speak at our annual WOMM-U conference in Chicago where he discussed his six steps towards creating contagious
Facebook has announced the support for videos on Instagram and over 130 million users of Instagram now have access to that capability.
If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you
More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness.
Delivering best customer experience is a critical objective of every customer-centric business.
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.
As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand.
Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.
Q: Tell me about A+I and why you started it?
A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building.
Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Keith Van Gels, Brand/Social Media Coordinator, Total Hockey, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 14, 2012.
It is no secret that the primary goal of all offline events is to drive attendance.
Every brand dreams to have brand advocates similar to those of Apple or Microsoft.
What a congruous name for a digital conference with social marketing highlights!
The well-known novel – “A Tale of Two Cities” by Charles Dickens inspired our theme to create this infographic comparing Macy’s and Nordstrom’s Facebook pages.
GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans and three of them stood out.
Facebook users love videos after photos.
My dryer broke. Again. This time for good. It’s dead. D-E-A-D dead.
Better position for Rick Santorum on Super Tuesday? Rick Santorum gains more followers than Mitt Romney
As the GOP casts ballots on Super Tuesday, the presidential primary candidate Rick Santorum gained 5804 followers on Twitter (@ricksantorum) than Mitt Romney (4565)
As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting.
The US Representative Rick Larsen has apparently fired three of his staffers for chronicling their frustrations and whims on Twitter per many articles. Just Google it for more information.
I attended Mashable Media Summit in NYC on November 5th, 2011.
Recent changes in the algorithm used by Klout made a lot of users experience a drop in their Klout score, hence very angry.