The recent explosive growth of influencer marketing will cause any brand or marketer to question what this new concept means for business.
Among the most prominent voices to extol UGC marketing, the “more than a camera” message of GoPro perhaps best exemplifies what’s possible for companies who know how to put brand
Studies have found that 92 percent of consumers are more likely to trust the recommendations of friends and family members over brand-sponsored messages when it comes to their purchasing decisions.
At the most basic level, a brand ambassador is someone who represents a brand in a positive way.
We live in a visual world that relies heavily on communicating with each other through online sharing, liking and commenting.
Brand ambassadors are simply people who represent and talk about your company in a positive way, preferably in front of lots of potential customers (i.e. their friends and family).
Instagram is one platform that brands are excited about and know they want to take advantage of, but often find themselves struggling to maximize and achieve results.
We all knew it was coming and now the wheels are in motion. Facebook has announced they’re committed to building more e-commerce features into its social network.
Each day, two billion people are influenced by authentic social user generated content (UGC) and people.
Goldman Sachs defines Millennials as born between 1980 and 2000. They’re a group that grew up being nurtured by their parents, encouraged to question authority and advocates of work-life balance.
We’re very proud to drive the leading customer retention rate in the Influencer Marketing industry. But have you ever wondered about the faces behind the customer success team at ReadyPulse?
The Federal Trade Commission (FTC) Act outlaws unfair methods of competition and unjust acts or practices that relate to commerce.
In fall of 2015 it was announced that Instagram had reached 400 million users.
When you make a decision, you try to position yourself towards the outcome that benefits you the most, right? In the process, your decision may also positively impact others.
In the world of marketing, user generated content is the next great method for increasing reach, and conversions.
If you can locate the most passionate and savvy from among your staff, then your own employees will often prove to be your most powerful brand ambassadors.
Influencer marketing recognizes the unique level of trust that exists between a brand’s target consumer and that consumer’s favorite blogger, podcaster, Facebook personality, etc.
Purchasing habits, marketing campaigns and product displays are analyzed by brands all of the time.
You may be thinking, what is a meme, or maybe you’ve heard the term before but aren’t quite sure how to apply them to your own marketing strategy.
User generated content (UGC) is a powerful way for digital marketers to reach customers.
Any company or marketer with a big budget can pay to elevate the presence of their brand pretty easily.
The numbers are in and this year was crowned the most social Black Friday to date.
No one can actually predict the future, but based on data and past history, we’re going to share with you what we think you can expect from influencer marketing in
The discussion around ad blocking is slowly making its way into boardrooms everywhere.
We’ve all been bombarded with ads and pop ups that disrupt our search and workflow at one time or another.
Traditional marketing is great for business, but in today’s world, influencer marketing is even better. Social media has disrupted the balance of power between brands and customers.
Let’s face it, if you’re a brand on Instagram, you’re not on there for fun.
If you’re a marketer, you’ve probably heard that Instagram is opening up advertising opportunities to more businesses in the upcoming months.
I attended the Enterprise 2.0 conference in Santa Clara, CA (#e2conf) this week, which focuses primarily on internal social business applications for the enterprise.
What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic.
Find what your audience likes to do for fun to get better engagement – Interview with Corinne Cavanaugh
Here is the second interview in our Social Media Expert series.
User generated content (UGC) is in the news again.
Brand ambassadors are not a new concept for marketers. Most brands have used one or more types of brand ambassadors in one way or another.
You probably noticed that sometime in the last year, your social media sites began flooding with pictures of friends and acquaintances posing with personalized cans and bottles of the world’s
Working with many top brands around the world, we’re fortunate to help and gain insight on effective and unique influencer marketing strategies proven to drive brand engagement, awareness and revenue.
Everyday millions of people take to Twitter to express their feelings, share small wins or big defeats (and visa versa), and comment on current events.
In late March, shoe retailer Cole Haan received an unpleasant surprise: a letter from the Federal Trade Commission about its #WanderingSole Pinterest contest.
This post is by Salvador Orofino, ReadyPulse Advisory Board Member and Chief Privacy Officer. Here at ReadyPulse, we talk a lot about authorized content.
Measuring the success of your brand ambassador program is important. But what metrics should be included in social influencer analytics to accurately indicate success?
It is critical to understand the different stages of a brand ambassador program in order to have success.
From Monday to Wednesday of next week, 5,200 professionals will meet in Seattle for the Shop.org Summit 2014 for digital and multichannel retailers.
Last week, The New York Times published an article on the decline of teen fashion.
Teens are trendsetters, socially and in fashion. They are adaptable and tend to pick up on emerging ideas quickly, but they can also spot a “fake” brand a mile away.
If the CEO’s of Microsoft and Facebook have taken the ALS #IceBucketChallenge, it has officially hit the peak of the Hype Cycle.
In June, we blogged about ten questions every marketer must answer when launching a brand ambassador program.
Displaying UGC in your marketing is one of the best, and most valuable methods for increasing ROI.
Why does every company aim to gain 15,000+ likes on Facebook and 1K followers on Twitter?
ReadyPulse is stoked to announce our first Pulse Team member, Sammy Halbert.
During Agenda Show exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths.
ReadyPulse is stoked to be the official Social Marketing Partner of Agenda Show for the second year in a row!
“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed Can you tell
Ragnar – the overnight running relay race that makes testing your limits a team sport – concluded its nationwide series of relay races in Las Vegas.
We know that user generated content (UGC) influences consumers to buy products more effectively than advertisements do.
So, Google’s recent algorithm updates have all but killed traditional, white-hat SEO copywriting tactics.
ReadyPulse hit the ground running at Fashion Digital NY, and we were thrilled that everyone there was buzzing about social user generated commerce.
At ReadyPulse – we know great customer content drives online sales. And we know that the best customer content comes from your best customers.
In todays world traditional marketing techniques are becoming rapidly ineffective. Consumers prefer non-interruption, or communicating without selling, marketing methods.
Social Media has made athletes more accessible than they’ve ever been.
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook.
Q: How did you get your start in digital marketing and e-commerce? A: I sort of fell into it.
We are very excited to announce the availability of Instagram promotions.
Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than
Webinars are a cost-effective, credibility-boosting tool to grow your email and prospect list.
More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness.
Delivering best customer experience is a critical objective of every customer-centric business.
Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?
In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores.
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool!
Q: Tell me about A+I and why you started it?
A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s
Facebook’s announcement of the Graph Search is a much bigger deal for business Facebook pages than the migration from ‘tabs’ to ‘Timeline’..
2012 flew by. Lots changed.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Keith Van Gels, Brand/Social Media Coordinator, Total Hockey, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 14, 2012.
It is no secret that the primary goal of all offline events is to drive attendance.
Dr. Nicholas Vitalari, co-author of the Elastic Enterprise, and Dennis O’Malley, CEO of ReadyPulse (readypulse.com)
In our recent post – Content is King and Context is Queen – our CEO Dennis O’Malley talked about how content and context go together and the best practices for
If Content is King, Context is Queen. Three tips for GM in wake of their suspending Facebook Advertising
GM recently announced that they have stopped spending $10M a year on Facebook ads, . It is a drop in the bucket for GM ($1.8B ad spending) and for Facebook ($3.
The well-known novel – “A Tale of Two Cities” by Charles Dickens inspired our theme to create this infographic comparing Macy’s and Nordstrom’s Facebook pages.
GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans and three of them stood out.
With more and more people relying on word of mouth referrals and recommendations from friends to make purchasing decisions, it is more than ever to have advocates that are helping
As all Facebook pages get timeline by March 30th, 2012, Facebook has updated Facebook page guidelines. Key things to note are the following: Proper use of the Facebook page “Cover.
As the GOP primary races continue to heat up and Rick Santorum became the latest frontrunner, we analyzed the Twitter accounts of all GOP presidential candidates using ReadyPulse.
As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting.
The US Representative Rick Larsen has apparently fired three of his staffers for chronicling their frustrations and whims on Twitter per many articles. Just Google it for more information.
Facebook is launching a Subscribe button to enable any Facebook user to follow other Facebook users’ public updates.