Let’s travel back in time to the 2012 London Olympics. Instagram had recently been acquired by Facebook and boasted about 30 million users.
At ReadyPulse, we’re proud to drive the leading customer retention rate in the influencer marketing industry. We attribute our success to our talented customer success team.
Trust is the most important thing in any relationship, including the one between a brand and their customers.
Influencer marketing can be your most impactful marketing channel. However, approaching it without a concrete strategy puts you at risk for mistakes. We’ve all see those influencer marketing blunders.
Facebook Live is the ability to broadcast to the world’s largest audience using the camera on your phone.
The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing.
Finding your influencers is the first step to building a successful influencer marketing program.
Influencer marketing is one of the most valuable strategies companies are using to connect with new audiences and build trust with consumers.
Twitter recently released new data on the value of influencers. By combining this powerful social platform with influencer marketing, you will have a recipe for success.
With more than a half billion users, Instagram is a lucrative marketing tools for any brand.
Marketing is emerging from a standalone strategy to streamlined messaging across multiple platforms.
Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line.
An image should attract users to your brand, not distract them.
To be successful in digital marketing, you not only need to have a strategy but also the knowledge and wiliness to adapt to new design and image trends.
The ability to consistently produce new and fresh content is one of the hardest parts of any social media marketer’s job.
Are you feeling worn out by all of the different content you and your marketing team is constantly creating?
In the last year, influencer marketing has become a necessity for any consumer-facing brand. Most brands have used social influencers in one way or another.
ReadyPulse is very proud to drive the leading customer retention rate in the Influencer Marketing industry. But have you ever wondered about the faces behind the client success team at ReadyPulse?
“Fake it ‘til you make it” is over. Done. Kaput.
The prevalence of social media usage among consumers is changing the way companies set out to market their brand.
Social commerce is booming right now and it looks like the future is just as bright.
Influencer marketing is a relatively new addition to the advertising game, but one that is gaining in popularity – and is a trend that seems likely to continue.
We’re very proud to drive the leading customer retention rate in the Influencer Marketing industry. But have you ever wondered about the faces behind the customer success team at ReadyPulse?
Among the most prominent voices to extol UGC marketing, the “more than a camera” message of GoPro perhaps best exemplifies what’s possible for companies who know how to put brand
Studies have found that 92 percent of consumers are more likely to trust the recommendations of friends and family members over brand-sponsored messages when it comes to their purchasing decisions.
Social proof is the positive influence created when someone finds out that others are doing something.
One way to improve the success your influencer marketing is to learn and adapt hashtag best practices.
Social media marketing is on the rise and becoming more powerful of a marketing tool than ever before.
Instagram is one platform that brands are excited about and know they want to take advantage of, but often find themselves struggling to maximize and achieve results.
We all knew it was coming and now the wheels are in motion. Facebook has announced they’re committed to building more e-commerce features into its social network.
All of the free content that we consume on the Internet is paid for by advertisers. Unfortunately, this advertising model has hit a roadblock.
For businesses of all sizes, the most significant marketing opportunity of today is harnessing the power of user-generated content or UGC.
Brands and marketers are gradually embracing the fact that the real power lies in the customer’s hands and that their voice matters more than what a brand says about themselves.
The Federal Trade Commission (FTC) Act outlaws unfair methods of competition and unjust acts or practices that relate to commerce.
In fall of 2015 it was announced that Instagram had reached 400 million users.
Managing an Instagram business account takes careful planning and consideration.
Millennials know technology and they’re not afraid to let everyone know about it.
We hear the phrase influencer marketing thrown around a lot, but many people are quick to admit that it’s a newer concept they don’t fully understand.
Influencer marketing recognizes the unique level of trust that exists between a brand’s target consumer and that consumer’s favorite blogger, podcaster, Facebook personality, etc.
Purchasing habits, marketing campaigns and product displays are analyzed by brands all of the time.
We hope your 2015 was as great as our customers and team. We’d like to boast for a few minutes to share some remarkable successes in 2015.
You could have the most amazing product in the world, but none of that matters if nobody knows about it.
The holidays are upon us and that means it’s time for gingerbread houses, sledding dates and shopping sprees.
The numbers are in and this year was crowned the most social Black Friday to date.
No one can actually predict the future, but based on data and past history, we’re going to share with you what we think you can expect from influencer marketing in
By the end of the year, over 25 billion dollars will be spent on social network advertising across the globe.
The beauty of Instagram is you can quickly scroll through a feed of engaging images from various sources to stay current.
Digital and social media marketing has matured so much that it’s no longer acceptable for brands to be in the space without a plan.
Let’s face it, if you’re a brand on Instagram, you’re not on there for fun.
If you’re a marketer, you’ve probably heard that Instagram is opening up advertising opportunities to more businesses in the upcoming months.
In today’s Wall Street Journal article “I’m a Teen, Watch me Shop” the emphasis was based on three teen’s one day mall experience that fast fashion retailers like H&M and
The NYPD took to Twitter to show off their social side, asking users to post their photos with NYPD officers and the hashtag #MyNYPD.
First, I noticed Sage Kotsenburg. Excited as I was that the fellow Utah native won gold in Sochi last month, I had no idea of his social influence.
User generated content (UGC) is in the news again.
Brand ambassadors are not a new concept for marketers. Most brands have used one or more types of brand ambassadors in one way or another.
Inspiration, one of the most powerful emotions to cause action. But what inspires your consumers? Is it a newsletter, a promo code, or perhaps a social photo?
What are the four steps to a successful brand ambassador recruitment funnel?
Having an active brand ambassador program is critical to your business growth.
In late March, shoe retailer Cole Haan received an unpleasant surprise: a letter from the Federal Trade Commission about its #WanderingSole Pinterest contest.
This post is by Salvador Orofino, ReadyPulse Advisory Board Member and Chief Privacy Officer. Here at ReadyPulse, we talk a lot about authorized content.
In an effort to continue its cleanup of users’ newsfeeds, Facebook announced a few weeks ago that as of November 5, it would no longer permit brands and apps to
I attended Ad Age Digital Conference in San Francisco and was blown away by all the creative and innovative speakers! These are the most valuable messages that were shared.
In late March, shoe retailer Cole Haan got an unpleasant surprise when the Federal Trade Commission sent a letter about its #WanderingSole Pinterest contest.
Last week, The New York Times published an article on the decline of teen fashion.
Teens are trendsetters, socially and in fashion. They are adaptable and tend to pick up on emerging ideas quickly, but they can also spot a “fake” brand a mile away.
Remember the trendsetters in high school, the people whose clothing or accessory choices today determined the look everyone else in school would be trying to emulate tomorrow?
Holidays are a great time for brands and retailers to engage their customers and increase sales. However, not all holidays are created equal in the retail world.
To kick-off our Influencer Insider series I interviewed Jason Miles, author, and co-founder of Liberty Jane Clothing.
Why does every company aim to gain 15,000+ likes on Facebook and 1K followers on Twitter?
ReadyPulse is stoked to announce our first Pulse Team member, Sammy Halbert.
Scrambling to find that perfect last minute gift? We have ideas for everyone on your list!
User generated content (UGC) first emerged as an outlet for people to express their thoughts and share their daily life with their network of friends.
“Honey, where’s the tent? I am going Black Friday shopping.” May be a phrase you’ve heard all too often.
Ragnar – the overnight running relay race that makes testing your limits a team sport – concluded its nationwide series of relay races in Las Vegas.
We know that user generated content (UGC) influences consumers to buy products more effectively than advertisements do.
We packed our bags, and headed to the Big Apple for Fashion Digital NY, where commerce and culture intersect!
As a company that specializes in influencer marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter.
Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning.
In todays world traditional marketing techniques are becoming rapidly ineffective. Consumers prefer non-interruption, or communicating without selling, marketing methods.
Social Media has made athletes more accessible than they’ve ever been.
Last month, WOMMA was fortunate enough to have viral expert Jonah Berger come speak at our annual WOMM-U conference in Chicago where he discussed his six steps towards creating contagious
Are you attending IRCE in Chicago? We are excited to give away a GoPro Hero3 Camera as part of our Instagram promotions, powered by ReadyPulse.
If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you
Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than
Webinars are a cost-effective, credibility-boosting tool to grow your email and prospect list.
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.
O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.
In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores.
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool!
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building.
In a recent WSJ article – “Stores Hunt for Tech” The CEO of HSN is quoted “For any retailer today, you have to think of your connection with customers,” said Ms.
Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow.
2012 flew by. Lots changed.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012.
Why do some of the worlds best known brands have a high level of engagement and others don’t?
What a congruous name for a digital conference with social marketing highlights!
In our recent post – Content is King and Context is Queen – our CEO Dennis O’Malley talked about how content and context go together and the best practices for
If Content is King, Context is Queen. Three tips for GM in wake of their suspending Facebook Advertising
GM recently announced that they have stopped spending $10M a year on Facebook ads, . It is a drop in the bucket for GM ($1.8B ad spending) and for Facebook ($3.
Facebook Campaign Round Up – February 25th to March 3rd, 2012 A lot happened in the last week with the fashion brands we have been tracking.
Better position for Rick Santorum on Super Tuesday? Rick Santorum gains more followers than Mitt Romney
As the GOP casts ballots on Super Tuesday, the presidential primary candidate Rick Santorum gained 5804 followers on Twitter (@ricksantorum) than Mitt Romney (4565)
As all Facebook pages get timeline by March 30th, 2012, Facebook has updated Facebook page guidelines. Key things to note are the following: Proper use of the Facebook page “Cover.
As the GOP primary races continue to heat up and Rick Santorum became the latest frontrunner, we analyzed the Twitter accounts of all GOP presidential candidates using ReadyPulse.