The better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign.
Social media is everywhere. With recent advancements in technology and marketing best practices, we’ve come to a point where there’s really no escaping it.
Yes, it’s that time of the year again when marketers everywhere are starting to plan their social media marketing strategy for the holidays.
Influencer marketing is all about the your brand, but equally important is the person communicating your message.
Let’s travel back in time to the 2012 London Olympics. Instagram had recently been acquired by Facebook and boasted about 30 million users.
At ReadyPulse, we’re proud to drive the leading customer retention rate in the influencer marketing industry. We attribute our success to our talented customer success team.
Facebook Live is the ability to broadcast to the world’s largest audience using the camera on your phone.
Influencer marketing only works if you recruit the right people to represent your product. You need a strategy for prospecting and vetting the influencers for your specific brand and product.
Contemporary business owners and marketing managers have a lot to juggle on a daily basis, but the one question that is never too far out of mind is “How do
The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing.
Finding your influencers is the first step to building a successful influencer marketing program.
With more than a half billion users, Instagram is a lucrative marketing tools for any brand.
You have a million items on your checklist when starting your influencer marketing program, but what should you tackle first? Well, we have a webinar for that.
Who are the people you call when you need advice, count on to tell you the truth and are always just a phone call away when you want to share
Marketing is emerging from a standalone strategy to streamlined messaging across multiple platforms.
Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line.
The ability to consistently produce new and fresh content is one of the hardest parts of any social media marketer’s job.
Hashtags are continuously making their way across social media outlets, TV programs, and print ads.
Your marketing strategy is critical to running and growing a successful business. Every brand is different and the same should go for your marketing approach.
Are you feeling worn out by all of the different content you and your marketing team is constantly creating?
In the last year, influencer marketing has become a necessity for any consumer-facing brand. Most brands have used social influencers in one way or another.
The prevalence of social media usage among consumers is changing the way companies set out to market their brand.
I’m sure you’ve heard the term FOMO before, but maybe you aren’t sure exactly what it means. FOMO (the Fear of Missing Out)
Working for a brand or agency means you’re going to be running and attending live events.
Social commerce is booming right now and it looks like the future is just as bright.
Influencer marketing is a relatively new addition to the advertising game, but one that is gaining in popularity – and is a trend that seems likely to continue.
Studies have found that 92 percent of consumers are more likely to trust the recommendations of friends and family members over brand-sponsored messages when it comes to their purchasing decisions.
At the most basic level, a brand ambassador is someone who represents a brand in a positive way.
We live in a visual world that relies heavily on communicating with each other through online sharing, liking and commenting.
Social proof is the positive influence created when someone finds out that others are doing something.
One way to improve the success your influencer marketing is to learn and adapt hashtag best practices.
We all knew it was coming and now the wheels are in motion. Facebook has announced they’re committed to building more e-commerce features into its social network.
Each day, two billion people are influenced by authentic social user generated content (UGC) and people.
Goldman Sachs defines Millennials as born between 1980 and 2000. They’re a group that grew up being nurtured by their parents, encouraged to question authority and advocates of work-life balance.
All of the free content that we consume on the Internet is paid for by advertisers. Unfortunately, this advertising model has hit a roadblock.
For businesses of all sizes, the most significant marketing opportunity of today is harnessing the power of user-generated content or UGC.
In fall of 2015 it was announced that Instagram had reached 400 million users.
When you make a decision, you try to position yourself towards the outcome that benefits you the most, right? In the process, your decision may also positively impact others.
In the world of marketing, user generated content is the next great method for increasing reach, and conversions.
Managing an Instagram business account takes careful planning and consideration.
Millennials know technology and they’re not afraid to let everyone know about it.
Purchasing habits, marketing campaigns and product displays are analyzed by brands all of the time.
You may be thinking, what is a meme, or maybe you’ve heard the term before but aren’t quite sure how to apply them to your own marketing strategy.
User generated content (UGC) is a powerful way for digital marketers to reach customers.
We hope your 2015 was as great as our customers and team. We’d like to boast for a few minutes to share some remarkable successes in 2015.
You could have the most amazing product in the world, but none of that matters if nobody knows about it.
No one can actually predict the future, but based on data and past history, we’re going to share with you what we think you can expect from influencer marketing in
The discussion around ad blocking is slowly making its way into boardrooms everywhere.
We’ve all been bombarded with ads and pop ups that disrupt our search and workflow at one time or another.
By the end of the year, over 25 billion dollars will be spent on social network advertising across the globe.
The beauty of Instagram is you can quickly scroll through a feed of engaging images from various sources to stay current.
If you’re a marketer, you’ve probably heard that Instagram is opening up advertising opportunities to more businesses in the upcoming months.
I attended the Enterprise 2.0 conference in Santa Clara, CA (#e2conf) this week, which focuses primarily on internal social business applications for the enterprise.
What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic.
In today’s Wall Street Journal article “I’m a Teen, Watch me Shop” the emphasis was based on three teen’s one day mall experience that fast fashion retailers like H&M and
The NYPD took to Twitter to show off their social side, asking users to post their photos with NYPD officers and the hashtag #MyNYPD.
Brand ambassadors are not a new concept for marketers. Most brands have used one or more types of brand ambassadors in one way or another.
You probably noticed that sometime in the last year, your social media sites began flooding with pictures of friends and acquaintances posing with personalized cans and bottles of the world’s
Working with many top brands around the world, we’re fortunate to help and gain insight on effective and unique influencer marketing strategies proven to drive brand engagement, awareness and revenue.
Inspiration, one of the most powerful emotions to cause action. But what inspires your consumers? Is it a newsletter, a promo code, or perhaps a social photo?
What are the four steps to a successful brand ambassador recruitment funnel?
This post is by Salvador Orofino, ReadyPulse Advisory Board Member and Chief Privacy Officer. Here at ReadyPulse, we talk a lot about authorized content.
Measuring the success of your brand ambassador program is important. But what metrics should be included in social influencer analytics to accurately indicate success?
It is critical to understand the different stages of a brand ambassador program in order to have success.
In an effort to continue its cleanup of users’ newsfeeds, Facebook announced a few weeks ago that as of November 5, it would no longer permit brands and apps to
I attended Ad Age Digital Conference in San Francisco and was blown away by all the creative and innovative speakers! These are the most valuable messages that were shared.
Teens are trendsetters, socially and in fashion. They are adaptable and tend to pick up on emerging ideas quickly, but they can also spot a “fake” brand a mile away.
If the CEO’s of Microsoft and Facebook have taken the ALS #IceBucketChallenge, it has officially hit the peak of the Hype Cycle.
In June, we blogged about ten questions every marketer must answer when launching a brand ambassador program.
Remember the trendsetters in high school, the people whose clothing or accessory choices today determined the look everyone else in school would be trying to emulate tomorrow?
Holidays are a great time for brands and retailers to engage their customers and increase sales. However, not all holidays are created equal in the retail world.
ReadyPulse is stoked to announce our first Pulse Team member, Sammy Halbert.
During Agenda Show exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths.
ReadyPulse is stoked to be the official Social Marketing Partner of Agenda Show for the second year in a row!
Scrambling to find that perfect last minute gift? We have ideas for everyone on your list!
User generated content (UGC) first emerged as an outlet for people to express their thoughts and share their daily life with their network of friends.
We know that user generated content (UGC) influences consumers to buy products more effectively than advertisements do.
So, Google’s recent algorithm updates have all but killed traditional, white-hat SEO copywriting tactics.
ReadyPulse hit the ground running at Fashion Digital NY, and we were thrilled that everyone there was buzzing about social user generated commerce.
We packed our bags, and headed to the Big Apple for Fashion Digital NY, where commerce and culture intersect!
As a company that specializes in influencer marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter.
Social Media has made athletes more accessible than they’ve ever been.
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook.
Q: How did you get your start in digital marketing and e-commerce? A: I sort of fell into it.
Last month, WOMMA was fortunate enough to have viral expert Jonah Berger come speak at our annual WOMM-U conference in Chicago where he discussed his six steps towards creating contagious
Are you attending IRCE in Chicago? We are excited to give away a GoPro Hero3 Camera as part of our Instagram promotions, powered by ReadyPulse.
Webinars are a cost-effective, credibility-boosting tool to grow your email and prospect list.
More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness.
Delivering best customer experience is a critical objective of every customer-centric business.
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.
O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool!
Q: Tell me about A+I and why you started it?
A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building.
In a recent WSJ article – “Stores Hunt for Tech” The CEO of HSN is quoted “For any retailer today, you have to think of your connection with customers,” said Ms.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Keith Van Gels, Brand/Social Media Coordinator, Total Hockey, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 14, 2012.
It is no secret that the primary goal of all offline events is to drive attendance.
Why do some of the worlds best known brands have a high level of engagement and others don’t?
If Content is King, Context is Queen. Three tips for GM in wake of their suspending Facebook Advertising
GM recently announced that they have stopped spending $10M a year on Facebook ads, . It is a drop in the bucket for GM ($1.8B ad spending) and for Facebook ($3.
The well-known novel – “A Tale of Two Cities” by Charles Dickens inspired our theme to create this infographic comparing Macy’s and Nordstrom’s Facebook pages.
GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans and three of them stood out.
Facebook Campaign Round Up – February 25th to March 3rd, 2012 A lot happened in the last week with the fashion brands we have been tracking.
As the GOP primary races continue to heat up and Rick Santorum became the latest frontrunner, we analyzed the Twitter accounts of all GOP presidential candidates using ReadyPulse.
As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting.
The US Representative Rick Larsen has apparently fired three of his staffers for chronicling their frustrations and whims on Twitter per many articles. Just Google it for more information.