What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic.
Find what your audience likes to do for fun to get better engagement – Interview with Corinne Cavanaugh
Here is the second interview in our Social Media Expert series.
The NYPD took to Twitter to show off their social side, asking users to post their photos with NYPD officers and the hashtag #MyNYPD.
First, I noticed Sage Kotsenburg. Excited as I was that the fellow Utah native won gold in Sochi last month, I had no idea of his social influence.
UGC is in the news again. The FTC set its sights on fashion giant Cole Haan and their use of testimonials and endorsements in a recent promotion on Pinterest.
Welcome to a new ReadyPulse Blog Series on influencer marketing strategies.
Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities.
Everyday millions of people take to Twitter to express their feelings, share small wins or big defeats (and visa versa), and comment on current events.
What are the four steps to a successful brand ambassador recruitment funnel?
Having active brand ambassadors is critical to your program’s success.
Like-gate is DEAD!
As social media becomes central to brands’ interactions with their fans, connecting with your influencers on Instagram is an increasingly critical component of engagement.
From Monday to Wednesday of next week, 5,200 professionals will meet in Seattle for the Shop.org Summit 2014 for digital and multichannel retailers.
I attended Ad Age Digital Conference in San Francisco and was blown away by all the creative and innovative speakers! These are the most valuable messages that were shared.
If the CEO’s of Microsoft and Facebook have taken the ALS #IceBucketChallenge, it has officially hit the peak of the Hype Cycle.
In June, my colleague Lauren blogged about ten questions every marketer must answer when launching a brand ambassador program.
Remember the trendsetters in high school, the people whose clothing or accessory choices today determined the look everyone else in school would be trying to emulate tomorrow?
Baesman and ReadyPulse wanted to find out how valuable UGC is to today’s marketers.
To kick-off our Influencer Insider series I interviewed Jason Miles, author, and co-founder of Liberty Jane Clothing.
During Agenda Show exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths.
They say a picture is worth a thousand words, but sometimes you need a few more words to tell your story.
“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, president and chief operating officer of BuzzFeed
This blog was originally posted by WOMMA.
We know that user generated content influences consumers to buy products more effectively than advertisements do.
We packed our bags, and headed to the Big Apple for Fashion Digital NY, where commerce and culture intersect!
ReadyPulse is attending the Shop.org Annual Summit this week, and we couldn’t be more excited!
At ReadyPulse – we know great customer content drives online sales. And we know that the best customer content comes from your best customers.
In todays world traditional marketing techniques are becoming rapidly ineffective. Consumers prefer non-interruption, or communicating without selling, marketing methods.
Social Media has made athletes more accessible than they’ve ever been.
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook.
Q: How did you get your start in digital marketing and e-commerce? A: I sort of fell into it.
We are very excited to announce the availability of Instagram promotions.
Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than
Webinars are a cost-effective, credibility-boosting tool to grow your email and prospect list.
More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness.
As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand.
Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.
In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores.
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool!
Q: Tell me about A+I and why you started it?
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building.
In a recent WSJ article – “Stores Hunt for Tech” The CEO of HSN is quoted “For any retailer today, you have to think of your connection with customers,” said Ms.
Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow.
It is no secret that the primary goal of all offline events is to drive attendance.
Dr. Nicholas Vitalari, co-author of the Elastic Enterprise, and Dennis O’Malley, CEO of ReadyPulse (readypulse.com)
Why do some of the worlds best known brands have a high level of engagement and others don’t?
What a congruous name for a digital conference with social marketing highlights!
The well-known novel – “A Tale of Two Cities” by Charles Dickens inspired our theme to create this infographic comparing Macy’s and Nordstrom’s Facebook pages.
Facebook users love videos after photos.
My dryer broke. Again. This time for good. It’s dead. D-E-A-D dead.
With more and more people relying on word of mouth referrals and recommendations from friends to make purchasing decisions, it is more than ever to have advocates that are helping
Facebook Campaign Round Up – February 25th to March 3rd, 2012 A lot happened in the last week with the fashion brands we have been tracking.
As the GOP primary races continue to heat up and Rick Santorum became the latest frontrunner, we analyzed the Twitter accounts of all GOP presidential candidates using ReadyPulse.
I attended Mashable Media Summit in NYC on November 5th, 2011.
Recent changes in the algorithm used by Klout made a lot of users experience a drop in their Klout score, hence very angry.
Facebook is launching a Subscribe button to enable any Facebook user to follow other Facebook users’ public updates.
What is Social Influencer Marketing?
With today's socially-wired consumers, traditional digital marketing techniques are no longer as valuable. Learn more about the importance and benefits of social influencer marketing..
The ReadyPulse Social Influencer Marketing Platform provides end-to-end point solutions for today’s modern digital marketers, e-commerce specialists and social media marketing managers.
Trusted by the world’s top consumer brands, ReadyPulse delivers inspiration marketing by leveraging the power of social influence, authentic social content and organic word-of-mouth marketing campaigns. Today’s digital marketers need 3 ingredients to successfully engage today’s modern consumer — the ability to activate authentic people, content, & campaigns that inspire others. The ReadyPulse Social Influencer Marketing platform quickly delivers all three.
ReadyPulse automatically collects, curates and reuses customer content from social media, such as authentic photos or videos on Instagram or Facebook. Using ReadyPulse’s patented technology, brands and retailers can easily showcase their customers’ most liked pictures, stories, videos, and testimonials to inspire others and create trends around products. The best content from current fans, brand ambassadors and users can be displayed at every consumer digital touch point — on websites, product pages, e-commerce sites, store kiosks, event displays, emails, printed publications, billboards, mobile devices or in store.
What is User Generated Content (UGC)?
The best UGC marketing campaigns requires authentic user generated content such as digital images, video, instagram photos, facebook photos, tweets, pins, and other consumer-driven content created on social media networks. With ReadyPulse deployed, marketers get direct access to a high quality and top user generated content sites where they can collect and gain rights to user generated images created by social media influencers. We see customers demanding that UGC content is made shoppable. Audiences who would like to buy products displayed on instagram photos or facebook photos can have a direct Point of Sale (POS) digital experience.
User generated content is proven to engage and convert consumers at a much better rate, while providing social proof that products are desired and purchased by other real people. Marketers will use UGC for web publishing across product sites and with ecommerce platforms. ReadyPulse locates social media influencers, collects UGC, captures the licensing, also known as image rights management of UGC and social content, so that marketers can legally publish UGC across their influencer marketing campaigns and product sites to boost conversions.
The benefits of UGC Include:
- UGC converts and drives traffic more than traditional visuals, such as stock photography
- UGC is created by consumers not marketers. Therefore, it drives more trust and social proof by consumers
- UGC is authentic and shows the real lifestyle of customers with products. This is great for lifestyle brands and products
- UGC is already proven since you can see what content drives the most social engagement, shares, CTRs
What is Shoppable Instagram (LikeItWant.It)?
The top social network today is Instagram. As a result, brands want to leverage Instagram marketing techniques and create shoppable experiences that grow sales and are enjoyed by consumers. The social shoppable strategy works best when making Instagram shoppable. People like to buy products that their peers have and love. This represents the power of influence and influencer marketing. Some brands have attempted to make a shoppable instagram in-house. However, this does not provide the Instagram analytics that other top software providers, like ReadyPulse, have developed. By deploying instagram posts and content that users can then click and identify a direct purchase opportunity for products in the posts, top brands are significantly growing brand reach and sales conversions. ReadyPulse LikeItWant.It provides a Shoppable Instagram for Free to the world top brands.
Benefits of a Shoppable Instagram
- Increase product engagement on social media
- Drive revenue from Instagram
- Better leverage Instagram Analytics for marketing & sales purposes
- Connect with influencers and make UGC shoppable to drive additional reach and sales on social networks
- Drive sales, collect emails, grow influence and gain content