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What is Social Influencer Marketing?
With today's socially-wired consumers, traditional digital marketing techniques are no longer as valuable. Learn more about the importance and benefits of social influencer marketing..
The ReadyPulse Social Influencer Marketing Platform provides end-to-end point solutions for today’s modern digital marketers, e-commerce specialists and social media marketing managers.
Trusted by the world’s top consumer brands, ReadyPulse delivers inspiration marketing by leveraging the power of social influence, authentic social content and organic word-of-mouth marketing campaigns. Today’s digital marketers need 3 ingredients to successfully engage today’s modern consumer — the ability to activate authentic people, content, & campaigns that inspire others. The ReadyPulse Social Influencer Marketing platform quickly delivers all three.
ReadyPulse automatically collects, curates and reuses customer content from social media, such as authentic photos or videos on Instagram or Facebook. Using ReadyPulse’s patented technology, brands and retailers can easily showcase their customers’ most liked pictures, stories, videos, and testimonials to inspire others and create trends around products. The best content from current fans, brand ambassadors and users can be displayed at every consumer digital touch point — on websites, product pages, e-commerce sites, store kiosks, event displays, emails, printed publications, billboards, mobile devices or in store.
What is User Generated Content (UGC)?
The best UGC marketing campaigns requires authentic user generated content such as digital images, video, instagram photos, facebook photos, tweets, pins, and other consumer-driven content created on social media networks. With ReadyPulse deployed, marketers get direct access to a high quality and top user generated content sites where they can collect and gain rights to user generated images created by social media influencers. We see customers demanding that UGC content is made shoppable. Audiences who would like to buy products displayed on instagram photos or facebook photos can have a direct Point of Sale (POS) digital experience.
User generated content is proven to engage and convert consumers at a much better rate, while providing social proof that products are desired and purchased by other real people. Marketers will use UGC for web publishing across product sites and with ecommerce platforms. ReadyPulse locates social media influencers, collects UGC, captures the licensing, also known as image rights management of UGC and social content, so that marketers can legally publish UGC across their influencer marketing campaigns and product sites to boost conversions.
The benefits of UGC Include:
- UGC converts and drives traffic more than traditional visuals, such as stock photography
- UGC is created by consumers not marketers. Therefore, it drives more trust and social proof by consumers
- UGC is authentic and shows the real lifestyle of customers with products. This is great for lifestyle brands and products
- UGC is already proven since you can see what content drives the most social engagement, shares, CTRs
What is Shoppable Instagram (LikeItWant.It)?
The top social network today is Instagram. As a result, brands want to leverage Instagram marketing techniques and create shoppable experiences that grow sales and are enjoyed by consumers. The social shoppable strategy works best when making Instagram shoppable. People like to buy products that their peers have and love. This represents the power of influence and influencer marketing. Some brands have attempted to make a shoppable instagram in-house. However, this does not provide the Instagram analytics that other top software providers, like ReadyPulse, have developed. By deploying instagram posts and content that users can then click and identify a direct purchase opportunity for products in the posts, top brands are significantly growing brand reach and sales conversions. ReadyPulse LikeItWant.It provides a Shoppable Instagram for Free to the world top brands.
Benefits of a Shoppable Instagram
- Increase product engagement on social media
- Drive revenue from Instagram
- Better leverage Instagram Analytics for marketing & sales purposes
- Connect with influencers and make UGC shoppable to drive additional reach and sales on social networks
- Drive sales, collect emails, grow influence and gain content