Identify and manage your advocates. Segment, tag, and display your best customers in your marketing.
Leverage your most effective marketing - Word of Mouth. Collect customer testimonials cross channel.
People trust real people. Be authentic. Bring in visual, natural, brand expressions from your social pages to your website.
Grow the quality of your audience. Our social apps drive specific user generated content.
eTail West Top 10
Most businesses do not know their biggest asset in word of mouth marketing, Social Testimonials. This infographic depicts the state of social testimonials for top 10 retailers at eTail West event in Palm Springs CA over a 30 day timeframe.VIEW
Long considered a helpful tool for consumers to make informed decisions, online user reviews have become a subject of scrutiny. Reports abound of fake reviews and the dramatic countersteps taken to prevent them. For instance, Yelp has performed sting operations in which it responded to paid review solicitations and Amazon.com has banned authors from reviewing works in fields similar to their own and deletes reviews deemed at odds with its vague submission guidelines.Read Full Article
Report by Richard Fouts - Start harnessing the positive content generated by your advocates in your marketing campaigns. Get help from the providers such as...ReadyPulse(that specialized in advocacy marketing) if you are interested in formalizing your ad...Read Full Article
While most businesses are becoming technology-saavy these days when it comes to online presence and customer service, there are still many areas for improvement. One of those areas that may often be overlooked is business ratings and reviews. Giving your consumer a place to check in and give feedback is a great way to gauge how you’re doing, and a way to spread positive reinforcement about the business across social networks and the web, and to drive traffic to ecommerce sites.Read Full Article