Get the Lowdown on Teen Fashion Vloggers

Social Influencer Marketing
Social Media Marketing
User Generated Content (UGC)

Best Fashion Vlogger Information
Teen Fashion Vlogger Infographic Research Methodology
How ReadyPulse Identified the Top 50 Teen Fashion Vloggers.

We searched YouTube for common teen fashion keywords, e.g. “back to school haul,” “prom 2014,” “Homecoming 2014.” We looked at the vloggers’ channels featuring these videos and began a list of vloggers ages 13-19 years old. After compiling a list of ~100 vloggers, we indexed the vlog channels in Pulse Marketing Suite to identify the top 50 vloggers based on channel subscribers, engagement, and Pulse Score.

Average YouTube Subscribers and Instagram Followers
We calculated the mean number of YouTube subscribers and Instagram followers of all 50 vloggers.

Your Go-To Experts
We determined the vlog experts by identifying which vlogger had the highest frequency of vlogs per category. The fashion expert had the most fashion themed blogs, the beauty expert had the most beauty themed vlogs, the expert host hosted the most guests in her vlogs, and the expert guest host is the most featured on others vloggers vlogs.

Most Vlogged About Topics
In creating the initial list of teen fashion vloggers, we noticed some topics were covered frequently in videos. We made note of these topics, then searched each vlogger’s channel to see if she had made videos on the topics.

Top 6 Most Vlogged About Clothing Brands
To identify the top 6 brands by performing a qualitative analysis of vloggers’ 2-3 most recent clothing haul videos, and made note of the brands mentioned in these videos. We then identified the top brands by the number of fashion vloggers who had mentioned the brands in their videos. Topshop and American Apparel received the same number of mentions, tying for 5th place.

Top 5 Most Vlogged About Makeup Brands
To identify the makeup brands most vlogged about, we performed a qualitative analysis of vloggers’ 2-3 most recent makeup videos, and made note of brands mentioned in these videos. We then identified the top brands by the number of brand mentions in the fashion vloggers videos.

Top 5 Most Vlogged About Shoe/Accessory Brands
To identify the makeup brands most vlogged about, we performed a qualitative analysis of vloggers’ 2-3 most recent accessories/shoes videos, and made note of brands mentioned in these videos. We then identified the top brands by the number of fashion vloggers who had mentioned the brands in their videos.

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Written By

Lauren Gould, Product Marketing Manager with ReadyPulse.