Social media is everywhere. With recent advancements in technology and marketing best practices, we’ve come to a point where there’s really no escaping it. Consequently, it only makes sense that the overconsumption of information and social media creates an urgency in us to constantly post and update our audiences.
While sharing relevant information has its benefits, there are many ways this process will backfire on your company if not properly managed. One of the most common faults among brands and marketers is over posting on social media. How do you know when you are over sharing? Learn the balance of how often to share and engage your audience without flooding their social feeds. Mastering a balance of your brand’s own social posts while leveraging social influencers can help curb the risk of over posting.
Defining Over Posting
Many people may not even know they are posting too much, so that’s why we’re starting by discussing what over posting actually means. The most obvious answer is people who overload their audiences and social streams with constant updates.
Over posting also includes delivering content that’s oversaturated or consistently irrelevant to your target audience. In addition, try not to have automated posts going out you aren’t aware of, or various members of your social team sharing the exact same content to your accounts multiple times.
Consequences & Downfalls
You’ve probably already guessed, or know from experience, that the number one pitfall to over posting is annoying your followers. This is the last thing you want to do when you’re trying to sell a product or service. Your brand reputation is also at risk when you share too often.
Audiences talk about what they like and don’t like about companies all the time. Don’t let yours be the one they’re constantly bashing because you’re invading their news feed. When consumers are frustrated with your posts you risk having them stop following you and, even worse, subconsciously put you on their do not purchase list.
Social Media Best Practices
The best way to avoid making these mistakes is to have a social media strategy and schedule in place. It’s important to make sure everyone on your team knows about and abides by it to set your brand up for continued social success. Many times the information that gets distributed online has to do with algorithms and timing, so don’t assume that if a post doesn’t do well people didn’t see it. Sharing the same content repeatedly without engagement will only make matters worse. It’s important to mix up your type of posts, create original content and use your social media accounts to represent your personality.
The moral of the story is to be aware of how much you’re sharing and posting on your social networks. Information overload is hard enough as it is, don’t make it harder on your audience by flooding them with constant updates. Discuss a strategy with your team, make a plan and stick to it.