GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans and three of them stood out.
Here are the details:
- “Dance with GAP kids” – in a novel way to encourage its fans to share the video, GAP promises to donate $1 for each share (of the video) to the Debbie Allen Dance Academy
- What could be termed as a crowd sourced merchandising, GAP is driving the VOte Bright Challenge to encourage its fans to submit designs that could be sold at GAP
- If you ever wanted to put your photo on a billboard in Times Square, then hurry up. All you need to do is to tweet a photo of yourself and with the hashtag #BeYourOwnT