[Archive] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

Posted on by Lauren Gouldin Webinars.
ReadyPulse, Webinar, Finis, Swim, Digital Marketing, E-Commerce, Social Media, Swimmers, Athletes, Brand Ambassadors, Brand Advocates, Power of Influence

Are you among one of the North American brands that invested in an athlete sponsorship this year? You're not alone, sponsorship investments by brands totaled $20.6 Billion this year.

Now ask yourself this, are you harnessing the power of social influence from your athletes to drive more engagement, conversions, and revenue for your brand?

Josh Early, FINIS Marketing Manager joins Lauren Gould, ReadyPulse Marketing Manager to dive deeper into how to leverage your sponsored athletes as brand ambassadors.

Key Points Covered in This Webinar:

  • How to manage your sponsored athletes

  • How to break down communication barriers

  • How to activate athletes in marketing campaigns

  • How to leverage athlete social content


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