User Generated Content Compliance Challenges and How to Overcome Them

Modern Marketing
User Generated Content (UGC)


Displaying UGC in your marketing is one of the best, and most valuable methods for increasing ROI. But what you may not be aware of is the risk involved when you display UGC without following FTC regulations. That’s why here at ReadyPulse, we want to spread the word to brands, retailers, or anyone who might potentially leverage UGC about the risks involved and how to avoid them.

Please join ReadyPulse for WOMMA Wine Wednesday, May 21 at 6 PM PST, at the Bay Club San Francisco. So we can spread the word about the right ways to display UGC over wine and hordervs, mingling with other professionals in the Bay Area. Register for this networking event, to get the confidence you, and your legal team need to display UGC.

Want to know more about how to display UGC without the risk? Download The Savvy Brand’s Guide to Legal Risk in Content Marketing.

The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

Written By

Lauren Gould, Product Marketing Manager with ReadyPulse.