Methodology for Fashion Digital’s Best of LA Brands Stealing the Show on Instagram
We used our patented scoring technology, Pulse Marketing Suite, to analyze Fashion Digital’s Best of LA finalists’ brand Instagram accounts and user generated content mentioning their brand to determine our winners.
Most High Quality Content
Fashion Digital’s Best of LA finalists with the most high quality user generated content on Instagram. UGC was analyzed for quality by determining the image was above a certain threshold and calculating the total number of likes and comments the image received.
Most Valuable Content Creators
Fashion Digital’s Best of LA finalists with the most influential Instagram users. Content creators were analyzed for value by determining the users with the highest number of followers, and likes and comments on their content.
Best User Generated Content
Using ReadyPulse’s patented scoring algorithm, we were able to determine the top 3 pieces of UGC mentioning a Best of LA finalist.
Best of LA Brands
These brands are the top 3 brands that use Instagram to inspire and engage their audience. They have the most high quality and quantity of photos, and the most engagement with their content.
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