SAN CARLOS, Calif.–ReadyPulse, Inc., the leader in influencer marketing technology, announced today that it’s among Red Herring’s Top 100 North America Award winners. ReadyPulse was recognized for its innovative solution for top brands to more effectively attract, engage and inspire consumers through the power of social influence.
“Being recognized in Red Herring’s Top 100 North America Award winners is a validation of the massive shift from paid to earned media by modern marketers,” said ReadyPulse CEO and Co-Founder, Dennis O’Malley. “People Trust People, not Ads. ReadyPulse will continue to make world-class software for marketers to execute turnkey influencer marketing programs. It’s exciting to be recognized by an organization like Red Herring for all of our passion and hard work.”
The Top 100 North America Award recognizes leading private companies from the region, celebrating these startups’ innovations and technologies across their respective industries. Red Herring selects the award winners from approximately 1,200 privately financed companies each year in the US and Canada. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work.
“In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. “The variety, depth, disruption and traction we saw from the early stage companies to those with significant scale made it one of the toughest vintages to judge. The North America winners are representative of the amazing ecosystem that never ceases to astound, with new and experienced entrepreneurs continuing to push the barriers of innovation. As one of the winners, ReadyPulse should be proud of its accomplishment under such strong competition.”
Red Herring’s editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, DNA of the founders, business model, customer footprint and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.
ReadyPulse, an Experticity company, is the leader in influencer marketing technology, changing the way B2C companies win with digital marketing. ReadyPulse’s cloud-based SaaS platform finds valuable social influencers and amplifies campaigns and user generated content to inspire consumer purchasing decisions and brand awareness. The company’s award-winning, patented technology delivers social influencers, campaigns, ambassador programs, in-depth analytics and social content displays for hundreds of the world’s leading brands. ReadyPulse was acquired by Experticity in April 2016.