News

Users Seek Out the Truth in Online Reviews - eMarketer
Posted on January 25, 2013

Long considered a helpful tool for consumers to make informed decisions, online user reviews have become a subject of scrutiny. Reports abound of fake reviews and the dramatic countersteps taken to prevent them. For instance, Yelp has performed sting operations in which it responded to paid review solicitations and Amazon.com has banned authors from reviewing works in fields similar to their own and deletes reviews deemed at odds with its vague submission guidelines. full story...

Six Ways Digital Marketing Will Rock Your World | 2296116
Posted on January 07, 2013

Report by Richard Fouts - Start harnessing the positive content generated by your advocates in your marketing campaigns. Get help from the providers such as...ReadyPulse(that specialized in advocacy marketing) if you are interested in formalizing your ad... full story...

ASK THE EXPERT: STRENGTHENING CUSTOMER REVIEWS & YOUR BUSINESS RATING
Posted on November 09, 2012 by Kailee Bradstreet

While most businesses are becoming technology-saavy these days when it comes to online presence and customer service, there are still many areas for improvement. One of those areas that may often be overlooked is business ratings and reviews. Giving your consumer a place to check in and give feedback is a great way to gauge how you’re doing, and a way to spread positive reinforcement about the business across social networks and the web, and to drive traffic to ecommerce sites. full story...

Metal Mulisha Revs Up Online Traffic
Posted on December 09, 2012 by Kelly Liyakasa

With ReadyPulse, a sports apparel company sees e-commerce gains.

As progressive a label as Metal Mulisha is, justifying spend on social initiatives is always a question of measurable return and the brand's early investments did not reap the outcomes it was seeking. When La Jolla Group found ReadyPulse, a software company that helps online businesses drive revenue through personalized, interactive testimonials and content placed on shopping pages to increase engagement, this summer, it seemed a near perfect fit. full story...

Omni-Channel and Word of Mouth Marketing
Posted on November 16, 2012 by Dennis O'Malley, CEO, ReadyPulse

As retailers strive to place the customer at the center of all touchpoints – at retail stores, and through ecommerce, m-commerce (mobile), s-commerce (social) and k-commerce (kiosks) to connect the entire shopping ecosystem and experience, word of mouth marketing will play a vital role. full story...

ReadyPulse Brings Social Testimonials to the Retail World
Posted on November 05, 2012 by Amanda Andonian, Editor & Writer

The next thing in social media marketing is harnessing your existing followers and customers to be your brand advocates. Unfortunately, figuring out exactly how to do that is not always clear to the average company. That’s why we talked to Dennis O’Malley, co-founder and CEO of ReadyPulse, to talk about social testimonials and how businesses can leverage their existing brand advocates for better social media marketing. To learn more about ReadyPulse, visit their site. full story...

ReadyPulse Launches Social Testimonial Applications for Online Retailers
Posted on September 11, 2012 by Rachel Carson, Customer Success Manager at ReadyPulse

Online Retailers can Generate Social Proof while acquiring new audience and activating the passive audience.

ReadyPulse, the leader in Social Testimonials Marketing, has announced that it launched a suite of Social Testimonial Applications to enable online retailers to generate social proof via user comments on social networks. These applications take advantage of proven sweepstakes and contests models in social media marketing, applying the model to solve large challenges for online retailers, increasing user generated content (UGC) and positive word of mouth marketing. full story...

ReadyPulse has been selected by WB Research as a "Rising Star - Service Technology" for their eTail event in Boston Aug 13th - 16th.
Posted on August 01, 2012

The eTail community was polled for the “unsung heroes” who are helping retailers and brands at large to improve their customer relationship and engagement levels. After recieving more than a hundred nominations and sorting through the various companies that have made an impact on the industry, eTail presented the winners of the Rising Stars for value, performance and excellence in Service Technology..
ReadyPulse is recognized with other respected technology companies, BloomReach and Adroll. ReadyPulse CEO, Dennis O'Malley will be on a panel on Aug 13th The Evolution Of Social Sharing: Obtaining Localized Content Using Social Media. Come see ReadyPulse at eTail http://www.wbresearch.com/etailusaeast/ full story...

ReadyPulse Selected by AlwaysOn as one of the AlwaysOn Global 250 Companies to Watch
Posted on July 18, 2012 by Rachel Carson, Customer Success Manager at ReadyPulse

ReadyPulse shows significant momentum with industry recognition and analyst awards

– ReadyPulse the leader in Social Testimonial Marketing, today announced it has been selected for several prestigious industry nominations and awards, underscoring its growth and momentum. The significant accomplishments include the selection to AlwaysOn Global 250 Companies to Watch, being named a Hot Vendor by Aragon Research and chose to participate in the CRMIdol contest.  full story...

ReadyPulse named on Companies to Watch List (50 total) by AlwaysOn
Posted on July 13, 2012

This year's 250 top, private technology companies -- plus 50 to watch -- are combining infrastructure and software innovations to create an interconnected, global technology community. full story...

ReadyPulse Named "Hot Vendor 2012" by leading analyst firm Aragon Research
Posted on June 28, 2012 by Jim Lundy, Mike Anderson

Special Report – Hot Vendors for 2012

ReadyPulse is a new player in the social marketing space. ReadyPulse focuses on driving web traffic and shopping conversions for online retailers. They grow, curate, and showcase testimonials across social, web, mobile and email channels. ReadyPulse's audience and content scoring process allows brands to create dynamic widgets from the most effective testimonials from the most influential brand advocates in the context of an online retailer's marketing campaign... full story...

ReadyPulse CEO to share insights on Social Marketing at upcoming inbound marketing conference in San Francisco
Posted on June 06, 2012 by Kelli Gail, PR Contact for ReadyPulse

ReadyPulse, the Social Testimonial Marketing company, today announced its CEO Dennis O’Malley will be participating in a panel discussion at the upcoming Inbound Marketing Summit June 12 and 13 in San Francisco. The Inbound Marketing Summit is the leading event for digital and social marketing professionals with a focus on inbound marketing and social CRM, mobile content and content automation. full story...

Your Customers are Your Best Brand Advocates!
Posted on June 06, 2012 by Nick Saber, President of The Pulse Network, Inc.

As more and more of us launch social media campaigns, the question of measurement becomes increasingly important.
Are we doing it for awareness, outreach, or lead generation? What numbers should we care about? Likes, re-tweets, or pins?
The answer is Engagement! Or simple put, creating conversations around the content and capturing said discussions.
But with some many social channels out there how does a company capture all their raving fans? To help answer that question we had Dennis O’Malley, CEO of ReadyPulse, join Tyler Pyburn and myself, on Sync Up. full story...

Facebook Ads, Do They Work or Is GM Being Rash? Wrong Questions.
Posted on May 06, 2012 by Haydn Shaughnessy, Contributor

There’s enough momentum behind the Facebook IPO for GM’s decision to withdraw its advertising dollars from the social networking site not to affect any investment decisions but the timing is interesting. Earlier this week Facebook conceded that it is struggling to deliver ad inventory to a growing base of mobile users. The effectiveness of mobile ads, in particular, is dependent on context. So is the social graph breaking down? Is the idea of highly contextual advertising an illusion? full story...

Brand Advocates: Scaling Social Media Word-of-Mouth
Posted on May 01, 2012 by Kimberly Maul

Brand advocacy is becoming a critical part of the social media marketing mix.

Dennis O’Malley, CEO of ReadyPulse, which helps ecommerce companies segment their audiences and find their advocates, noted that hearing about a company or product from a friend, rather than someone who has a lot of clout on social media, has an effect on purchasing decisions. “There’s trustworthiness when somebody is putting something on a social network for people to see,” he said in an interview with eMarketer. “An influencer is less important than authenticity.” full story...

Social media firm ReadyPulse names CEO, scores first financing
Posted on April 17, 2012 by John Cook

ReadyPulse — a social media firm founded by former Microsoft and Amazon employees Srinivas Penumaka, T Vinod Gupta and Mihir Vaidya — has scored a new round of cash and named Dennis O’Malley as CEO. full story...

ReadyPulse Announces Its Initial Round of Funding
Posted on April 17, 2012 by Kelli Gail, PR Contact for ReadyPulse

ReadyPulse, the Brand Advocacy Platform that helps marketers leverage their social advocacy to drive revenues, today announced its initial round of funding, and named Dennis O’Malley as CEO. ReadyPulse’s lead investor is Moxie Software. ReadyPulse’s operations will be located within Moxie’s Bellevue office. full story...

Analyzed: Social media activities of Indian Ecommerce Stores
Posted on April 03, 2012 by Team PI

In 2011, Ecommerce stores were super active in social media (buying Facebook likes etc), but with VC investments taking a hit, companies have resorted to organic social media activity. Hence, comparing the organic activity provides a good benchmark for the industry and how individual players fare. Here is the overall social media engagement index over the last 30 days (via: Ohana Media) full story...

Startup Spotlight: ReadyPulse turns Twitter, Facebook followers into ‘brand advocates’
Posted on March 24, 2012 by John Cook

We are truly unique because: “We are a combination of a high energy, experienced team along with a big vision for brand advocacy that is changing the shape of how social marketing is viewed and executed within the enterprise.” full story...

ReadyPulse Launches, Reaches a Brand’s Biggest Fans on Social Media
Posted on March 20, 2012 by Brian LaRue, Senior Editor

It evaluates not only how the conversation around the brand in question, but also the conversation around that brand’s competitors. It also ranks the “loyalty” of a brand’s top advocates, which provides insights into their behavior. full story...

ReadyPulse Launches Social Brand Advocacy Platform for Brands and Marketers
Posted on March 20, 2012

New Services Help Marketers Increase Revenues and Loyalty

ReadyPulse, the Social Brand Advocacy Builder to increase revenues, loyalty and engagement, today announced the launch of its brand advocacy platform to help social marketers identify potential online brand advocates and assist in converting them into proactive brand champions. full story...

ReadyPulse Unveils Social Brand Advocacy Platform
Posted on March 22, 2012 by Erik Sass

The ReadyPulse brand advocacy service, based on a behavior analysis and recommendations engine, includes a real-time online dashboard which assigns a loyalty rank to social media followers and also helps brands (and agencies using social media) measure how much these followers are worth. full story...

Lessons on The Journey to Social in Retail, from La Jolla
Posted on January 12, 2012 by Haydn Shaughnessy, Contributor

So understanding users on Facebook or Twitter or other channels has to come from somewhere else. In the case of La Jolla they choose Ready Pulse, a beta stage behavioural analysis provider that allows brands to identify, track and engage with their super-users. full story...