ReadyPulse collects, curates and displays a brand’s best customer content from social media. Using ReadyPulse’s patented technology, brands and retailers can easily showcase their most liked pictures, stories, videos, and testimonials from their most influential fans and customers. The best content from current fans, ambassadors and users goes where future customers can find it, in context: on websites, e-commerce sites, emails, mobile devices, or in store. The era of User Generated Content is fading and User Generated Commerce is exploding.Back to top
Because a brand’s best marketing asset is the positive enthusiasm from a customer expressed in a visual medium.
Right now, there is a disconnect between social media where we tweet, like, take pictures, comment, recommend and the websites where we shop and buy. Brands can receive millions of comments, photos, and reviews from real customers on social sites. Social signals are trusted more, because these posts come from real people, are usually visual, and engaging. But consumers don’t make product purchases on Facebook, Twitter, Pinterest or Instagram, they buy on brand websites, where they are left to rely on static, sparse ratings and reviews that aren’t believable, searchable, or personalized. It’s a huge gap – and it’s widening as we increasingly rely on feedback from other users to help make decisions on everything from what to do, to where to go, to what to buy, when.
Brands recognize the power of authentic, visual social content, but are drowning beneath the flood of social content coming from all different directions. Managing that content flow is one thing, trying to find the relevant, engaging, influential, liked, <3’d, “useful,” pics, videos and reviews that will move new customers to try or buy is another. ReadyPulse does just that, simply and automatically. It sorts through social content and the content creators to get the most relevant and valuable user generated social content, from your most powerful, influential users, fans and ambassadors, enabling brands and retailers to market their “user generated commerce”.
Specifics:We find the coolest, most relevant content from the best, most influential users. ReadyPulse is the only tool that combines social media analytics with social media curation. We sort through millions of tweets, videos, posts, likes, and reviews to find content that is most relevant for specific customers. If a female customer from Alaska is researching a Go-Pro camera to mount on her dog, ReadyPulse would display the most engaging photos and videos from Go Pro’s Twitter, Facebook and Instagram pages taken by women in Alaska who use GoPro with their dog. ReadyPulse is simple and automatic.
Unlike other tools that require a lot of time or a third party to use, ReadyPulse is automated. Customer photos can be on brand’s product pages in minutes – no additional technical assistance required. The ReadyPulse algorithm can be tweaked based on changing preferences and needs.ReadyPulse creates buzz at the speed of social media.
With ReadyPulse’s real-time platform, as soon as a photo or comment goes up on Twitter, Facebook, or Instagram, it can be on a brand’s product page. Consumers can track the buzz back to real people, and the brand gains customer confidence.ReadyPulse helps companies see which social content is working.
ReadyPulse uses the content that gets results. We track which comments and photos resonate best with specific audiences.Back to top
ReadyPulse has four products within our Pulse Marketing Suite:
ReadyPulse offers two solutions that are geared towards E-Commerce and Sponsored Athlete marketing.
Brands and retailers selling online retailers commonly display their best customer content on product, category, and campaign pages. ReadyPulse has a wide range of implementation options, including native plug-ins with WordPress and Magento to JSON/HTML API’s, and iFrames.Back to top
Two sources of opt-in content, existing content and content from promotions are brought together in the ReadyPulse User Content App.
Existing Content - A brand authorizes their Facebook, Twitter, and Instagram accounts with ReadyPulse. ReadyPulse indexes and analyzes the brand’s social audience and the social user content created.
Content from a Promotion – Generally a #hashtag campaign or through a social promotion, ReadyPulse will pull in relevant hashtag information and content generated by social promotions. ReadyPulse never scraps data or utilizes private information.Back to top
ReadyPulse has a patented algorithm that evaluates the content creator, the content engagement, relevance, then sentiment. The platform makes recommendations based on the advocacy and engagement of the content creator and the content’s relevancy to the marketing campaign and its sentiment. The brand ultimately chooses whether to show all social content or select, ReadyPulse curated positive and engaging content.Back to top
We find the coolest people talking about our clients, and automatically populate their brand pages with that content. Our clients have as much or as little control as they’d like: they can add or remove comments and change the parameters of our search.Back to top
ReadyPulse allows customers to tag their products when uploading pictures. In addition, ReadyPulse has full product catalog integration to be able to automatically or manually associate a number of products to social photos. Lastly many clients are providing product specific hashtags to enable relevant content to automatically appear on the product page.Back to top
Yes. Though by default ReadyPulse has dynamic and automated moderation, a brand always has ability to blacklist content creators or specific pieces of content. Tagging of content is enabled to allow for routing to customer support applications if needed.Back to top
ReadyPulse is committed to ensuring only the best content appears on our customers’ sites, and our algorithm prevents negative photos and comments from appearing on a brand’s site. Our clients can also monitor user profiles, flag spammers, and easily remove any undesired content from their display feed.Back to top
ReadyPulse’s client base includes any brand that wants to increase sales through digital marketing. We are best known in the apparel, shoe, action sports, jewelry, and beauty industries. For brands selling a product that typically involves a tactile experience before purchase, comments, photos, and videos from real users can reassure potential customers.Back to top
ReadyPulse began with two "a-ha" moments. The first “a-ha” was found in the disconnect between social spaces and e-commerce. Because the amount of ratings and reviews are decreasing, brands wanted to leverage user generated social content, and have it appear where their customers were actually shopping . Second was the realization that 99% of social user content is not “website worthy”.
ReadyPulse was founded to solve these problems: to bridge the gap between social media and e-commerce, and to unearth only the best social user generated content.Back to top
ReadyPulse was incubated by Moxie Software, and has since raised capital from private technology investors. ReadyPulse is growing rapidly, and has locations in Bellevue, WA, Sunnyvale, CA, and Bangalore, India.Back to top
Pricing depends on the size of the company and the products used. Products are billed on a subscription basis, with optional design and strategy add-on services.Back to top