Frequently Asked Questions

ReadyPulse is the Social Testimonials company transforming online retail into a personalized, digital catalog experience. ReadyPulse grows, curates, and showcases a brand’s best testimonials. Brands are able to deliver personalized, interactive, and dynamic testimonials in context on shopping pages. Contextual testimonials result in significant increases in SEO and conversions.

Because testimonials and word of mouth is the most effective marketing, past, present, and future. Because most ratings and reviews for online retailers are missing for most product pages. Reviews are static, text based, non-authentic, out of date, not relevant, when they do exist. When someone leaves a testimonial on a social brand site, they have opted-in to the brand community, identified themselves as an authentic advocate, and are generally sharing to assist the community, not primarily to get a discount. Providing personalized, multi-media (photo/video), cross-social platform testimonials help prospective buyers make quicker and more confident buying decisions.

ReadyPulse has three product offerings:

• Social Testimonials Platform - Grow, curate and showcase social testimonials via widgets on a brand’s product, category and campaign pages or in blogs through a variety of form factors such as feeds, albums, and galleries. The testimonials are derived from a brand’s social sites, through mobile apps, or from emails. Social Testimonial Platform provides robust social analytics to help measure ROI. Testimonials can be syndicated by brands to its distributors or other channels to ensure consistency of the messaging and experience.
• Testimonial Applications - conduct engaging sweepstakes and contests to generate testimonials while acquiring new fans/followers and driving engagement.
• Widget.ly (www.widget.ly) - our freemium offering that allows brand to take their best social content across Pinterest, Twitter and Facebook pages and put them in context on shopping pages and/or blogs.

Simply put Ratings and Reviews are old school. Brands stack rank the 5 star ratings by date. ReadyPulse’s Social Testimonials are stacked ranked by what the brand community responded to - there isn’t a need to guess what consumers are going to respond to - a brand will already know. Consumers associate with their preferred brands and they express their enthusiasm in many ways by engaging with the brand on social networks such as Facebook, Twitter and Pinterest. ReadyPulse provides brands the flexibility to define what they consider to be positive social expressions from posts, comments, likes and shares on social brand pages as social testimonials. They are generally complementary to reviews and ratings. Testimonials are authentic, contextual, unsolicited and natural, and have the flexibility to be placed in context to any online page. Reviews can’t be questioned or expanded upon because the reviewer is unknown and comments are either not available or quick.

Social testimonials are a critical component of online word of mouth marketing and are proven to influence purchase decisions just as reviews and ratings would. Social testimonials can provide an effective way to compete against Amazon and price comparison shopping sites. In addition, social testimonials can make visitors to spend more time on your website as they are engaging content.

It’s easy. It’s cool. It’s effective. ReadyPulse has a unique content scoring mechanism that allows marketers such as yourself to discover testimonials from thousands of comments and posts by your fans/followers and dynamically map at various contexts such as brand, product categories, products and campaigns. ReadyPulse provides a scalable, automated, closed loop solution to identify, generate and showcase testimonials from multiple social networks to drive more traffic to your online store, keep visitors longer on your product and category pages and ultimately influence the purchase decisions. ReadyPulse also provides various seeding mechanisms such as social campaigns and social applications such as sweepstakes and contests to generate social testimonials and surface the testimonials via widgets on your e-commerce websites without any manual work on ongoing basis.

Convenience and flexibility are the two key design principles for ReadyPulse widgets. You can optimize for either or both. ReadyPulse offers two types of widgets, static widgets and dynamic widgets. Static widgets are best suited if you have an interest in editorializing the content and provide color commentary on specific topics. These static widgets can be showcased on a blog post or a highlight of the campaign you have just done on your e-commerce web site. Dynamic widgets automatically refresh the content with the latest information available from social networks without you having to handle. ReadyPulse provides manual overrides as necessary to help you tweak the content such as negative comments. Dynamic widgets are best suited for product pages, category pages where you can surface testimonials related to products and categories without manual intervention.