Mike Dover Managing Partner of Socialstruct Advisory Group
Mike Dover is a leading authority on social media, popular culture and the economic and social impact of technology. Dover is the co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace and led the research that formed the basis for Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing Your World. Wikibrands won the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and was named one of the top ten Business Books by Booklist Magazine. He is a Professor of Marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm.
How to Re-Invent Your Brand in a Customer-Driven Marketplace
- Start Date
- May 23, 2013 at 05:00 PM UTC
- End Date
- May 23, 2013 at 06:00 PM UTC
Listen to thought leader and co-author of Wikibrand - Mike Dover and CEO and co-founder Dennis O'Malley talk what brands need to do to re-invent themselves to become a customer driven company. Hint - it is harder than you think, and it is more important than your boss realizes.