Sandal Manufacturer Okabashi Sees 15% Revenue Lift from Leveraged Fan Reviews
Summary: Okabashi wanted to showcase their customers authentic user generated content on their e-commerce to influence other people to buy. Okabashi ran a Summer Photo Contest to collect owned and earned authentic content.
A unique shoe brand founded in 1984, Okabashi makes sandals uniquely designed to massage and conform to feet. But that’s only part of their story. Okabashis are also recyclable, dishwasher-safe, and made exclusively in the United States. In an industry where 98% of manufacturing facilities have gone overseas, Okabashi is dedicated to domestic manufacturing.
How to Tell the World About Their Inspired Fans
The company’s unique brand, dedication to comfort, and approach to shoemaking created an early enthusiastic fan base. Okabashi knew that they could expand their brand by sharing posts from their most inspired fans on social media.
Okabashi Calls on ReadyPulse
They chose ReadyPulse as their inspirational marketing platform. Using the Pulse Marketing Suite, Okabashi launched their Summer Photo Contest. Customers were invited to share summer vacation photos featuring their Okabashis. Customers entered the contest by tagging entries on Instagram and Twitter, or by uploading their photos via the ReadyPulse Capture
User Generated Content on the Okabashi Website
The Summer Photo campaign was flawlessly executed. By creating a photo contest landing page with ReadyPulse, Okabashi engaged page visitors with authentic social photos, created social buzz about their products on Twitter and Instagram, and increased their conversions and revenue by linking directly to product pages from the displayed contest photos. Fans submitted authentic product reviews in the form of photos, and Okabashi was able to leverage this content to inspire new fans over an extended period of time. Pulse Analytics made measuring the success of the campaign quick and easy.
“ReadyPulse helped us to turn user generated photos into billboards for our products. By the last week of the campaign, we collected hundreds of engaging and authentic photos via ReadyPulse that naturally attracted more clicks. We were able to showcase our products whenever a website visitor clicked on the user photo.”
— Nik Kuritz, E-Commerce Manager, Okabashi
Results Showed Impressive Success
When it came time to total up the metrics for the 5-week campaign, Okabashi was delighted. The contest resulted in a 40% increase in their year-over-year website conversion rate and a 15% increase in incremental year-over-year revenue.
- 7,290 Views
- 150 Fan photos
- 50 Hours on the page
- 38% Click rate on photos
- 40% Incremental conversions year-over-year
- 15% Incremental revenue year-over-year
ReadyPulse is changing the face of digital marketing delivering social proof on-demand and at scale. Pulse Marketing Suite is a system of record for social content and social ambassadors for enterprise brands and retailers such as Nickelodeon, The North Face, and Reebok. Pulse Marketing Suite, the inspirational content-commerce platform for aspirational brands, allows customer to effectively leverage social media photos and influencers helping enterprise brands and retailers drive social commerce with 100% authorized, high quality, product-relevant user-generated content. Pulse Marketing Suite uses patented technology to identify the best 1% of photos and videos curated from hashtags, Facebook, Twitter, Instagram, YouTube, brand website, and the Pulse Ambassador portal. Digital marketers can identify and recruit the most influential social users as opt-in brand ambassadors, activate marketing campaigns on-demand, and amplify high quality, product relevant, authorized content. In context e-commerce experiences result in measurable significant increases in social referrals, web engagement, and e-commerce conversions.
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