NatureBox Fans Deliver Results
Summary: NatureBox called on ReadyPulse to help them launch a social promotion to celebrate their Facebook Fans, increase brand loyalty and convert new customers. NatureBox enabled Facebook Fans to enter their contest and select a snack to try for free.
NatureBox is a speciality snack food subscription service that delivers hand-picked snacks to your door as well as shares recipes and content for healthy eats. The NatureBox mission is to help people eat healthier and live better, without changing your daily routine. The NatureBox team searches for snack ingredients all over the world to find the most unique, tasty, and healthy snacks around. Each box of snacks has a unique theme and all snacks have been taste tested and nutritionist approved.
NATUREBOX + READYPULSE
NatureBox teamed up with ReadyPulse to drive fan acquisition and increase social customer content by launching a social activation on their Facebook page. This was complimentary to their ‘Snacking Raves!’ Facebook tab. Their ‘Free Snack Giveaway’ was created to celebrate NatureBox reaching 400,000 fans on Facebook. Fans who entered could choose one of three featured products to be delivered to them at no cost. The 3 products featured were Mango Almond Bites, Salsa Spiced Nut Mix, and Cherry Ganache Granola. NatureBox also included a subscription discount coupon with the delivered snacks to convert their fans into customers. The campaign was scheduled to run June 25–28, 2013.
“ReadyPulse made it easy for us to capture a large volume of fan/prospective customer data from this campaign. With Pulse Marketing Suite we saw high conversions after fans entered (even before trying the snacks!), generating new fans and new leads.”
-Molly Laufer, Digital Partnerships Manager, NatureBox
Promote NatureBox products, and see which type of product is more likely to be chosen
- Increase number of fans and fan engagement
- Test how NatureBox fans react to a social activation campaign
- Measure how many fans that participated in the campaign convert to customers
- Understand at what point during the campaign did the entrant convert into a customer; entry page, box delivery, coupon, or other interaction
FREE SNACK GIVE-AWAY
With the help of Pulse Marketing Suite, NatureBox deployed the Free Snack Giveaway campaign on their Facebook page. Facebook fans were activated to participate in the campaign by choosing their product of choice, and entering in their shipping information.
ReadyPulse collected the social data and Email addresses so that NatureBox could measure how many visitors, entries, and new fans resulted from the Free Snack Giveaway. In addition, NatureBox received insights on which snack was the most selected, fan engagement, and how many fans converted to customers from the campaign.
Free Snack Giveaway Campaign
The Free Snack Giveaway campaign was the most successful social activation for both NatureBox and ReadyPulse to date. NatureBox anticipated giving away about 5,000 free snacks over the 3 day period, but exceeded this goal within 30 minutes of the campaign launch ing. 6,000 entries were captured In the first 30 minutes of the campaign, but ReadyPulse recorded over 35,000 web hits, which caused the ReadyPulse web server to crash briefly due to the heavy demand. NatureBox was able to shift the campaign to an online form to offer a free 3-month free subscript ion to continue social engagement increase that was started by the original ReadyPulse campaign. With this Pulse Marketing Suite, NatureBox was able to better understand how their fans react to free snacks. In addition, NatureBox started seeing conversions immediately from their Free Snack Giveaway. Their social engagement greatly increased from the social activation.
ReadyPulse is changing the face of digital marketing delivering social proof on-demand and at scale. Pulse Marketing Suite is a system of record for social content and social ambassadors for enterprise brands and retailers such as Nickelodeon, The North Face, and Reebok. Pulse Marketing Suite, a B2B, enterprise SaaS content commerce platform, is the most effective way to leverage social media photos and influencers helping enterprise brands and retailers drive commerce with 100% authorized, high quality, product relevant social user-generated content. Pulse Marketing Suite identifies the best 1% of photos and videos curated from hashtags, Facebook, Twitter, Instagram, YouTube, brand website, and Pulse Ambassador portal with patented technology. Digital marketers can identify and recruit the most influential social users as opt-in brand ambassadors, activate marketing campaigns on-demand, and amplify high quality, product relevant, authorized content in context of e-commerce experiences. Resulting in measurable significant increases in social referrals, web engagement, and e-commerce conversions.
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