Fabletics Scales their Brand Ambassador Program With 1 Platform, Leaving Numerous Platforms in the Dust
Summary: ReadyPulse worked with lifestyle activewear brand Fabletics to scale and manage an effective brand ambassador program that embodies their brand mission, and allows loyal customers to carry out Fabletics’ mission, resulting in increased brand buzz and engagement. Fabletics had been using multiple platforms to configure, launch, and measure on-going campaigns. ReadyPulse partnered with Fabletics to simplify the brand ambassador management process, freeing up more time for the team to complete other marketing initiatives to impact their bottom line.
Fabletics is an innovative, high quality activewear and accessories line for today’s active woman, co-founded by actress Kate Hudson and the team behind JustFab. Our designs uphold our core principles of fit, function and style – all at great prices. From workout essentials to fashion-infused designs, Fabletics offers a range of activewear for the workout and beyond.
Fabletics includes a wide selection of tops, tanks, tees, sports bras, hoodies, jackets, leggings, pants and shorts to fit every fitness level. Become a Fabletics VIP member and enjoy free shipping, easy returns and complete outfits starting at only $49.95.
Launched in October 2013, Fabletics is revolutionizing the way women shop for their activewear. Join the movement at fabletics.com.
Fabletics is committed to inspiring and empowering its community to get active and believe in a way of living that promotes health, community, determination, passion and joy, leveraging loyal customers to help motivate and inspire members. During the initial startup of their brand amabassador program, Fabletics was challenged with managing, communicating, and activating their brand ambassadors in an efficient and scalable way. Before finding ReadyPulse, the Fabletics team spent numerous hours manually emailing ambassadors, updating Excel spreadsheets, and creating campaign elements. They had to use a combination of tools from multiple platforms to create elements that they would piece together step by step to execute one campaign, making the task of measuring buzz, engagement, and ROI from campaigns on an ongoing basis a tedious task. The team determined that a simpler solution was necessary to increase productivity and prioritize workflow
ReadyPulse’s Pulse Marketing Suite provided one easy platform that would meet all their needs, allowing the team to more effectively manage the program and to help the team meet and exceed their goals.
The Solution to Running Smoothly
JustFab Inc, Fabletics’ parent company, shared their winning strategy for managing a community of loyal customers, Pulse Ambassadors. This platform allowed Fabletics to configure a white-labeled hosted brand ambassador portal, launch on-demand marketing campaigns, communicate with ambassadors regularly with ease, measure ROI, and recruit new brand ambassadors every quarter. New ambassadors can look to veteran ambassadors for inspiration and guidance so they can participate in campaigns and generate high-quality content and feedback.
“Running campaigns before was a huge hassle! I had too many tools in too many different platforms to execute just one campaign. Pulse Ambassadors streamlined this process for me, and made running ongoing campaigns a breeze.”
– Alyssa Nimedez, Influencer Relations Manager, Fabletics
In Fabletics’ first six months of using Pulse Ambassadors, they ran a total of seven campaigns. The effectiveness and success of these campaigns are worthy of a champion title, as they are the most engaged brand ambassador program within ReadyPulse’s platform. Fabletics sees an average participation rate of 50% from their 43 ambassadors. Over the duration of their campaigns, Fabletics collected 522 pieces of content, and every piece of content is authorized for their use in marketing., providing Fabletics with a solid stream of inspirational, authentic, and user-generated content.
• Photo: 2
• Survey: 2
• Photo & Survey: 5
Total Campaigns: 9
• Share Your Fabletics Story
• 80% participation rate
• 100% Authorized Content
• 90% of Ambassadors shared their submitted CTA campaign content on Fabletics Facebook Page Wall
• 50% of Ambassadors with Twitter shared their submitted campaign content on Twitter
“Fabletics brand ambassadors love Pulse Ambassadors! They enjoy participating in the campaigns, seeing each other’s content, and now they feel like they are apart of our brand team. Because of this their engagement frequency and quality have greatly increased.”
– Alyssa Nimedez, Influencer Relations Manager, Fabletics
ReadyPulse is changing the face of digital marketing delivering social proof on-demand and at scale. Pulse Marketing Suite is a system of record for social content and social ambassadors for enterprise brands and retailers such as Nickelodeon, The North Face, and Reebok. Pulse Marketing Suite, a B2B, enterprise SaaS content commerce platform, is the most effective way to leverage social media photos and influencers helping enterprise brands and retailers drive commerce with 100% authorized, high quality, product relevant social user-generated content. Pulse Marketing Suite identifies the best 1% of photos and videos curated from hashtags, Facebook, Twitter, Instagram, YouTube, brand website, and Pulse Ambassador portal with patented technology. Digital marketers can identify and recruit the most influential social users as opt-in brand ambassadors, activate marketing campaigns on-demand, and amplify high quality, product relevant, authorized content in context of e-commerce experiences. Resulting in measurable significant increases in social referrals, web engagement, and e-commerce conversions.
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