It’s not easy being marketer these days. We’re continuously bombarded with information especially on social media.
Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC.
Interactive experiences are always more engaging than simply communicating information to your audience in lecture format.
Keep UGC Compliance Simple. Kelly Johnson led a team of US Navy engineers in the 1960’s during a time when airplane use in battle was at an all-time high.
Any marketer knows how much time and effort it takes to create a successful social campaign.
The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing.
Marketing is emerging from a standalone strategy to streamlined messaging across multiple platforms.
An image should attract users to your brand, not distract them.
The ability to consistently produce new and fresh content is one of the hardest parts of any social media marketer’s job.
Hashtags are continuously making their way across social media outlets, TV programs, and print ads.
Are you feeling worn out by all of the different content you and your marketing team is constantly creating?
I’m sure you’ve heard the term FOMO before, but maybe you aren’t sure exactly what it means. FOMO (the Fear of Missing Out)
Among the most prominent voices to extol UGC marketing, the “more than a camera” message of GoPro perhaps best exemplifies what’s possible for companies who know how to put brand
Studies have found that 92 percent of consumers are more likely to trust the recommendations of friends and family members over brand-sponsored messages when it comes to their purchasing decisions.
We live in a visual world that relies heavily on communicating with each other through online sharing, liking and commenting.
Social proof is the positive influence created when someone finds out that others are doing something.
Instagram is one platform that brands are excited about and know they want to take advantage of, but often find themselves struggling to maximize and achieve results.
All of the free content that we consume on the Internet is paid for by advertisers. Unfortunately, this advertising model has hit a roadblock.
Brand ambassador programs are a key aspect of any successful marketing strategy. Brand ambassadors help reach new audiences and sell more products.
The Federal Trade Commission (FTC) Act outlaws unfair methods of competition and unjust acts or practices that relate to commerce.
When you make a decision, you try to position yourself towards the outcome that benefits you the most, right? In the process, your decision may also positively impact others.
In the world of marketing, user generated content is the next great method for increasing reach, and conversions.
Managing an Instagram account can take careful planning and consideration. If you’re part of the Experticity Influencer Network, you know that the images you contribute to campaigns matter.
We hear the phrase influencer marketing thrown around a lot, but many people are quick to admit that it’s a newer concept they don’t fully understand.
Purchasing habits, marketing campaigns and product displays are analyzed by brands all of the time.
You may be thinking, what is a meme, or maybe you’ve heard the term before but aren’t quite sure how to apply them to your own marketing strategy.
We hope your 2015 was as great as our customers and team. We’d like to boast for a few minutes to share some remarkable successes in 2015.
Authenticity isn’t always considered as part of a marketing strategy, but it should be.
Any company or marketer with a big budget can pay to elevate the presence of their brand pretty easily.
You could have the most amazing product in the world, but none of that matters if nobody knows about it.
The holidays are upon us and that means it’s time for gingerbread houses, sledding dates and shopping sprees.
The numbers are in and this year was crowned the most social Black Friday to date.
No one can actually predict the future, but based on data and past history, we’re going to share with you what we think you can expect from influencer marketing in
The discussion around ad blocking is slowly making its way into boardrooms everywhere.
By the end of the year, over 25 billion dollars will be spent on social network advertising across the globe.
Traditional marketing is great for business, but in today’s world, influencer marketing is even better. Social media has disrupted the balance of power between brands and customers.
Digital and social media marketing has matured so much that it’s no longer acceptable for brands to be in the space without a plan.
Let’s face it, if you’re a brand on Instagram, you’re not on there for fun.
If you’re a marketer, you’ve probably heard that Instagram is opening up advertising opportunities to more businesses in the upcoming months.
What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic.
The NYPD took to Twitter to show off their social side, asking users to post their photos with NYPD officers and the hashtag #MyNYPD.
User generated content (UGC) is in the news again.
You probably noticed that sometime in the last year, your social media sites began flooding with pictures of friends and acquaintances posing with personalized cans and bottles of the world’s
Inspiration, one of the most powerful emotions to cause action. But what inspires your consumers? Is it a newsletter, a promo code, or perhaps a social photo?
This post is by Salvador Orofino, ReadyPulse Advisory Board Member and Chief Privacy Officer. Here at ReadyPulse, we talk a lot about authorized content.
Measuring the success of your brand ambassador program is important. But what metrics should be included in social influencer analytics to accurately indicate success?
In an effort to continue its cleanup of users’ newsfeeds, Facebook announced a few weeks ago that as of November 5, it would no longer permit brands and apps to
In late March, shoe retailer Cole Haan got an unpleasant surprise when the Federal Trade Commission sent a letter about its #WanderingSole Pinterest contest.
Teens are trendsetters, socially and in fashion. They are adaptable and tend to pick up on emerging ideas quickly, but they can also spot a “fake” brand a mile away.
Baesman and ReadyPulse wanted to find out how valuable UGC is to today’s marketers.
Displaying UGC in your marketing is one of the best, and most valuable methods for increasing ROI.
ReadyPulse is stoked to announce our first Pulse Team member, Sammy Halbert.
“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed Can you tell
User generated content (UGC) first emerged as an outlet for people to express their thoughts and share their daily life with their network of friends.
We know that user generated content (UGC) influences consumers to buy products more effectively than advertisements do.
ReadyPulse hit the ground running at Fashion Digital NY, and we were thrilled that everyone there was buzzing about social user generated commerce.
We packed our bags, and headed to the Big Apple for Fashion Digital NY, where commerce and culture intersect!
As a company that specializes in influencer marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter.
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook.
If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you
Delivering best customer experience is a critical objective of every customer-centric business.
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.
As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand.
O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
In a recent WSJ article – “Stores Hunt for Tech” The CEO of HSN is quoted “For any retailer today, you have to think of your connection with customers,” said Ms.
Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Keith Van Gels, Brand/Social Media Coordinator, Total Hockey, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 14, 2012.
It is no secret that the primary goal of all offline events is to drive attendance.
Every brand dreams to have brand advocates similar to those of Apple or Microsoft.
With more and more people relying on word of mouth referrals and recommendations from friends to make purchasing decisions, it is more than ever to have advocates that are helping
Facebook Campaign Round Up – February 25th to March 3rd, 2012 A lot happened in the last week with the fashion brands we have been tracking.
As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting.
Recent changes in the algorithm used by Klout made a lot of users experience a drop in their Klout score, hence very angry.