Think about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant.
It’s not easy being marketer these days. We’re continuously bombarded with information especially on social media.
Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC.
Any marketer knows how much time and effort it takes to create a successful social campaign.
Standing before a number of brands at a recent tradeshow, I asked this one question: If I gave you a choice between access to social celebs—like Kim Kardashian and LeBron
Social media is everywhere. With recent advancements in technology and marketing best practices, we’ve come to a point where there’s really no escaping it.
Yes, it’s that time of the year again when marketers everywhere are starting to plan their social media marketing strategy for the holidays.
Influencer marketing is all about the your brand, but equally important is the person communicating your message.
Let’s travel back in time to the 2012 London Olympics. Instagram had recently been acquired by Facebook and boasted about 30 million users.
Marketers everywhere will be happy to know that social media is not only here to stay, but it’s an obsession with which consumers cannot get enough!
Trust is the most important thing in any relationship, including the one between a brand and their customers.
Influencer marketing can be your most impactful marketing channel. However, approaching it without a concrete strategy puts you at risk for mistakes. We’ve all see those influencer marketing blunders.
Facebook Live is the ability to broadcast to the world’s largest audience using the camera on your phone.
Influencer marketing only works if you recruit the right people to represent your product. You need a strategy for prospecting and vetting the influencers for your specific brand and product.
Even though marketers want to be everywhere, at all times, it may not be the best approach for your social media strategy.
With more than a half billion users, Instagram is a lucrative marketing tools for any brand.
You have a million items on your checklist when starting your influencer marketing program, but what should you tackle first? Well, we have a webinar for that.
Who are the people you call when you need advice, count on to tell you the truth and are always just a phone call away when you want to share
Marketing is emerging from a standalone strategy to streamlined messaging across multiple platforms.
To be successful in digital marketing, you not only need to have a strategy but also the knowledge and wiliness to adapt to new design and image trends.
The ability to consistently produce new and fresh content is one of the hardest parts of any social media marketer’s job.
Hashtags are continuously making their way across social media outlets, TV programs, and print ads.
Your marketing strategy is critical to running and growing a successful business. Every brand is different and the same should go for your marketing approach.
In business, no matter what industry, being social matters. The ROI of social media is one puzzle brands and marketers everywhere are still trying to solve.
“Fake it ‘til you make it” is over. Done. Kaput.
I’m sure you’ve heard the term FOMO before, but maybe you aren’t sure exactly what it means. FOMO (the Fear of Missing Out)
Working for a brand or agency means you’re going to be running and attending live events.
Social commerce is booming right now and it looks like the future is just as bright.
Whether you like it or not, people are trying to influence you everywhere.
The recent explosive growth of influencer marketing will cause any brand or marketer to question what this new concept means for business.
We live in a visual world that relies heavily on communicating with each other through online sharing, liking and commenting.
One way to improve the success your influencer marketing is to learn and adapt hashtag best practices.
Social media marketing is on the rise and becoming more powerful of a marketing tool than ever before.
Instagram is one platform that brands are excited about and know they want to take advantage of, but often find themselves struggling to maximize and achieve results.
We all knew it was coming and now the wheels are in motion. Facebook has announced they’re committed to building more e-commerce features into its social network.
Each day, two billion people are influenced by authentic social user generated content (UGC) and people.
Goldman Sachs defines Millennials as born between 1980 and 2000. They’re a group that grew up being nurtured by their parents, encouraged to question authority and advocates of work-life balance.
Brand ambassador programs are a key aspect of any successful marketing strategy. Brand ambassadors help reach new audiences and sell more products.
For businesses of all sizes, the most significant marketing opportunity of today is harnessing the power of user-generated content or UGC.
In fall of 2015 it was announced that Instagram had reached 400 million users.
When you make a decision, you try to position yourself towards the outcome that benefits you the most, right? In the process, your decision may also positively impact others.
Managing an Instagram account can take careful planning and consideration. If you’re part of the Experticity Influencer Network, you know that the images you contribute to campaigns matter.
The term brand ambassador gets thrown around a lot, but many don’t know exactly what it means or how it can help marketers and brands succeed.
Millennials know technology and they’re not afraid to let everyone know about it.
We hear the phrase influencer marketing thrown around a lot, but many people are quick to admit that it’s a newer concept they don’t fully understand.
You may be thinking, what is a meme, or maybe you’ve heard the term before but aren’t quite sure how to apply them to your own marketing strategy.
We hope your 2015 was as great as our customers and team. We’d like to boast for a few minutes to share some remarkable successes in 2015.
Authenticity isn’t always considered as part of a marketing strategy, but it should be.
Any company or marketer with a big budget can pay to elevate the presence of their brand pretty easily.
You could have the most amazing product in the world, but none of that matters if nobody knows about it.
The holidays are upon us and that means it’s time for gingerbread houses, sledding dates and shopping sprees.
The numbers are in and this year was crowned the most social Black Friday to date.
The discussion around ad blocking is slowly making its way into boardrooms everywhere.
We’ve all been bombarded with ads and pop ups that disrupt our search and workflow at one time or another.
By the end of the year, over 25 billion dollars will be spent on social network advertising across the globe.
Consumers are well aware that advertisers tend to stretch the truth, touchup photos and post images that aren’t particularly authentic, and frankly they’re sick and tired of it.
Traditional marketing is great for business, but in today’s world, influencer marketing is even better. Social media has disrupted the balance of power between brands and customers.
The beauty of Instagram is you can quickly scroll through a feed of engaging images from various sources to stay current.
Digital and social media marketing has matured so much that it’s no longer acceptable for brands to be in the space without a plan.
Let’s face it, if you’re a brand on Instagram, you’re not on there for fun.
If you’re a marketer, you’ve probably heard that Instagram is opening up advertising opportunities to more businesses in the upcoming months.
I attended the Enterprise 2.0 conference in Santa Clara, CA (#e2conf) this week, which focuses primarily on internal social business applications for the enterprise.
Audience quality plays a critical role now and gone are the days people look for only followers.
Find what your audience likes to do for fun to get better engagement – Interview with Corinne Cavanaugh
Here is the second interview in our Social Media Expert series.
The NYPD took to Twitter to show off their social side, asking users to post their photos with NYPD officers and the hashtag #MyNYPD.
First, I noticed Sage Kotsenburg. Excited as I was that the fellow Utah native won gold in Sochi last month, I had no idea of his social influence.
Inspiration, one of the most powerful emotions to cause action. But what inspires your consumers? Is it a newsletter, a promo code, or perhaps a social photo?
Everyday millions of people take to Twitter to express their feelings, share small wins or big defeats (and visa versa), and comment on current events.
In an effort to continue its cleanup of users’ newsfeeds, Facebook announced a few weeks ago that as of November 5, it would no longer permit brands and apps to
Last week, The New York Times published an article on the decline of teen fashion.
Teens are trendsetters, socially and in fashion. They are adaptable and tend to pick up on emerging ideas quickly, but they can also spot a “fake” brand a mile away.
Baesman and ReadyPulse wanted to find out how valuable UGC is to today’s marketers.
Why does every company aim to gain 15,000+ likes on Facebook and 1K followers on Twitter?
They say a picture is worth a thousand words, but sometimes you need a few more words to tell your story.
“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed Can you tell
User generated content (UGC) first emerged as an outlet for people to express their thoughts and share their daily life with their network of friends.
“Honey, where’s the tent? I am going Black Friday shopping.” May be a phrase you’ve heard all too often.
Ragnar – the overnight running relay race that makes testing your limits a team sport – concluded its nationwide series of relay races in Las Vegas.
We know that user generated content (UGC) influences consumers to buy products more effectively than advertisements do.
So, Google’s recent algorithm updates have all but killed traditional, white-hat SEO copywriting tactics.
ReadyPulse hit the ground running at Fashion Digital NY, and we were thrilled that everyone there was buzzing about social user generated commerce.
We packed our bags, and headed to the Big Apple for Fashion Digital NY, where commerce and culture intersect!
As a company that specializes in influencer marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter.
Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning.
In todays world traditional marketing techniques are becoming rapidly ineffective. Consumers prefer non-interruption, or communicating without selling, marketing methods.
Social Media has made athletes more accessible than they’ve ever been.
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook.
Q: How did you get your start in digital marketing and e-commerce? A: I sort of fell into it.
Last month, WOMMA was fortunate enough to have viral expert Jonah Berger come speak at our annual WOMM-U conference in Chicago where he discussed his six steps towards creating contagious
Facebook has announced the support for videos on Instagram and over 130 million users of Instagram now have access to that capability.
We are very excited to announce the availability of Instagram promotions.
Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than
More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness.
Delivering best customer experience is a critical objective of every customer-centric business.
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.
As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand.
Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?
O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
Q: Tell me about A+I and why you started it?
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building.
Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
Facebook’s announcement of the Graph Search is a much bigger deal for business Facebook pages than the migration from ‘tabs’ to ‘Timeline’..
Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow.
2012 flew by. Lots changed.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Keith Van Gels, Brand/Social Media Coordinator, Total Hockey, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 14, 2012.
Every brand dreams to have brand advocates similar to those of Apple or Microsoft.
Dr. Nicholas Vitalari, co-author of the Elastic Enterprise, and Dennis O’Malley, CEO of ReadyPulse (readypulse.com)
Why do some of the worlds best known brands have a high level of engagement and others don’t?
In our recent post – Content is King and Context is Queen – our CEO Dennis O’Malley talked about how content and context go together and the best practices for
If Content is King, Context is Queen. Three tips for GM in wake of their suspending Facebook Advertising
GM recently announced that they have stopped spending $10M a year on Facebook ads, . It is a drop in the bucket for GM ($1.8B ad spending) and for Facebook ($3.
The well-known novel – “A Tale of Two Cities” by Charles Dickens inspired our theme to create this infographic comparing Macy’s and Nordstrom’s Facebook pages.
Facebook users love videos after photos.
Better position for Rick Santorum on Super Tuesday? Rick Santorum gains more followers than Mitt Romney
As the GOP casts ballots on Super Tuesday, the presidential primary candidate Rick Santorum gained 5804 followers on Twitter (@ricksantorum) than Mitt Romney (4565)
As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting.
I attended Mashable Media Summit in NYC on November 5th, 2011.