The Best Times to Post on Instagram

Managing an Instagram account can take careful planning and consideration. If you’re part of the Experticity Influencer Network, you know that the images you contribute to campaigns matter.

I’m a Teen, Look What I Bought

In today’s Wall Street Journal article “I’m a Teen, Watch me Shop” the emphasis was based on three teen’s one day mall experience that fast fashion retailers like H&M and

User Generated Content #WOMMAChat

“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed Can you tell

Word of Mouth Through Triggers

Last month, WOMMA was fortunate enough to have viral expert Jonah Berger come speak at our annual WOMM-U conference in Chicago where he discussed his six steps towards creating contagious