Think about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant.
Clear communication is important in all aspects of business, including your influencer marketing programs.
There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard.
Holiday marketing is the twinkle in every brand’s eye.
A common question among brands who work with influencers is how to compensate brand ambassadors.
Interactive experiences are always more engaging than simply communicating information to your audience in lecture format.
Keep UGC Compliance Simple. Kelly Johnson led a team of US Navy engineers in the 1960’s during a time when airplane use in battle was at an all-time high.
Influencer marketing focuses on key individuals rather than a target market as a whole.
The better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign.
An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals.
Standing before a number of brands at a recent tradeshow, I asked this one question: If I gave you a choice between access to social celebs—like Kim Kardashian and LeBron
Yes, it’s that time of the year again when marketers everywhere are starting to plan their social media marketing strategy for the holidays.
Influencer marketing is all about the your brand, but equally important is the person communicating your message.
Trust is the most important thing in any relationship, including the one between a brand and their customers.
Influencer marketing can be your most impactful marketing channel. However, approaching it without a concrete strategy puts you at risk for mistakes. We’ve all see those influencer marketing blunders.
Influencer marketing only works if you recruit the right people to represent your product. You need a strategy for prospecting and vetting the influencers for your specific brand and product.
Contemporary business owners and marketing managers have a lot to juggle on a daily basis, but the one question that is never too far out of mind is “How do
The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing.
Influencer marketing offers an excellent way for brands to connect with their target audience without overtly selling.
Finding your influencers is the first step to building a successful influencer marketing program.
Influencer marketing is one of the most valuable strategies companies are using to connect with new audiences and build trust with consumers.
Twitter recently released new data on the value of influencers. By combining this powerful social platform with influencer marketing, you will have a recipe for success.
You have a million items on your checklist when starting your influencer marketing program, but what should you tackle first? Well, we have a webinar for that.
Who are the people you call when you need advice, count on to tell you the truth and are always just a phone call away when you want to share
Just as social influencer marketing has boomed in the last year, the ReadyPulse team has grown as well.
Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line.
To be successful in digital marketing, you not only need to have a strategy but also the knowledge and wiliness to adapt to new design and image trends.
Regardless if you like it or not, influencer marketing works and it’s gaining traction with brands and marketers everywhere.
In business, no matter what industry, being social matters. The ROI of social media is one puzzle brands and marketers everywhere are still trying to solve.
In the last year, influencer marketing has become a necessity for any consumer-facing brand. Most brands have used social influencers in one way or another.
“Fake it ‘til you make it” is over. Done. Kaput.
The prevalence of social media usage among consumers is changing the way companies set out to market their brand.
Whether you like it or not, people are trying to influence you everywhere.
The recent explosive growth of influencer marketing will cause any brand or marketer to question what this new concept means for business.
Influencer marketing is a relatively new addition to the advertising game, but one that is gaining in popularity – and is a trend that seems likely to continue.
Among the most prominent voices to extol UGC marketing, the “more than a camera” message of GoPro perhaps best exemplifies what’s possible for companies who know how to put brand
Studies have found that 92 percent of consumers are more likely to trust the recommendations of friends and family members over brand-sponsored messages when it comes to their purchasing decisions.
Social proof is the positive influence created when someone finds out that others are doing something.
We hear the phrase influencer marketing thrown around a lot, but I’m sure many of you are uncertain what it is exactly, how to put it into practice and how it can
Brand ambassadors are simply people who represent and talk about your company in a positive way, preferably in front of lots of potential customers (i.e. their friends and family).
One way to improve the success your influencer marketing is to learn and adapt hashtag best practices.
Instagram is one platform that brands are excited about and know they want to take advantage of, but often find themselves struggling to maximize and achieve results.
Each day, two billion people are influenced by authentic social user generated content (UGC) and people.
Goldman Sachs defines Millennials as born between 1980 and 2000. They’re a group that grew up being nurtured by their parents, encouraged to question authority and advocates of work-life balance.
For businesses of all sizes, the most significant marketing opportunity of today is harnessing the power of user-generated content or UGC.
Brands and marketers are gradually embracing the fact that the real power lies in the customer’s hands and that their voice matters more than what a brand says about themselves.
In fall of 2015 it was announced that Instagram had reached 400 million users.
When you make a decision, you try to position yourself towards the outcome that benefits you the most, right? In the process, your decision may also positively impact others.
Managing an Instagram account can take careful planning and consideration. If you’re part of the Experticity Influencer Network, you know that the images you contribute to campaigns matter.
The term brand ambassador gets thrown around a lot, but many don’t know exactly what it means or how it can help marketers and brands succeed.
Millennials know technology and they’re not afraid to let everyone know about it.
We hear the phrase influencer marketing thrown around a lot, but many people are quick to admit that it’s a newer concept they don’t fully understand.
Influencer marketing recognizes the unique level of trust that exists between a brand’s target consumer and that consumer’s favorite blogger, podcaster, Facebook personality, etc.
Purchasing habits, marketing campaigns and product displays are analyzed by brands all of the time.
User generated content (UGC) is a powerful way for digital marketers to reach customers.
We hope your 2015 was as great as our customers and team. We’d like to boast for a few minutes to share some remarkable successes in 2015.
Authenticity isn’t always considered as part of a marketing strategy, but it should be.
Any company or marketer with a big budget can pay to elevate the presence of their brand pretty easily.
You could have the most amazing product in the world, but none of that matters if nobody knows about it.
The holidays are upon us and that means it’s time for gingerbread houses, sledding dates and shopping sprees.
No one can actually predict the future, but based on data and past history, we’re going to share with you what we think you can expect from influencer marketing in
The discussion around ad blocking is slowly making its way into boardrooms everywhere.
By the end of the year, over 25 billion dollars will be spent on social network advertising across the globe.
Traditional marketing is great for business, but in today’s world, influencer marketing is even better. Social media has disrupted the balance of power between brands and customers.
Digital and social media marketing has matured so much that it’s no longer acceptable for brands to be in the space without a plan.
Let’s face it, if you’re a brand on Instagram, you’re not on there for fun.
What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic.
In today’s Wall Street Journal article “I’m a Teen, Watch me Shop” the emphasis was based on three teen’s one day mall experience that fast fashion retailers like H&M and
The NYPD took to Twitter to show off their social side, asking users to post their photos with NYPD officers and the hashtag #MyNYPD.
First, I noticed Sage Kotsenburg. Excited as I was that the fellow Utah native won gold in Sochi last month, I had no idea of his social influence.
Working with many top brands around the world, we’re fortunate to help and gain insight on effective and unique influencer marketing strategies proven to drive brand engagement, awareness and revenue.
Having an active brand ambassador program is critical to your business growth.
This post is by Salvador Orofino, ReadyPulse Advisory Board Member and Chief Privacy Officer. Here at ReadyPulse, we talk a lot about authorized content.
Measuring the success of your brand ambassador program is important. But what metrics should be included in social influencer analytics to accurately indicate success?
As social media becomes central to brands’ interactions with their fans, connecting with your influencers on Instagram is an increasingly critical component of engagement.
In late March, shoe retailer Cole Haan got an unpleasant surprise when the Federal Trade Commission sent a letter about its #WanderingSole Pinterest contest.
Last week, The New York Times published an article on the decline of teen fashion.
If the CEO’s of Microsoft and Facebook have taken the ALS #IceBucketChallenge, it has officially hit the peak of the Hype Cycle.
In June, we blogged about ten questions every marketer must answer when launching a brand ambassador program.
Remember the trendsetters in high school, the people whose clothing or accessory choices today determined the look everyone else in school would be trying to emulate tomorrow?
Holidays are a great time for brands and retailers to engage their customers and increase sales. However, not all holidays are created equal in the retail world.
To kick-off our Influencer Insider series I interviewed Jason Miles, author, and co-founder of Liberty Jane Clothing.
Why does every company aim to gain 15,000+ likes on Facebook and 1K followers on Twitter?
ReadyPulse is stoked to announce our first Pulse Team member, Sammy Halbert.
“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed Can you tell
Last month, WOMMA was fortunate enough to have viral expert Jonah Berger come speak at our annual WOMM-U conference in Chicago where he discussed his six steps towards creating contagious
Facebook has announced the support for videos on Instagram and over 130 million users of Instagram now have access to that capability.
Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than
More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness.
Delivering best customer experience is a critical objective of every customer-centric business.
Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?
Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool!
Q: Tell me about A+I and why you started it?
Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow.
2012 flew by. Lots changed.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Keith Van Gels, Brand/Social Media Coordinator, Total Hockey, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 14, 2012.
It is no secret that the primary goal of all offline events is to drive attendance.
Every brand dreams to have brand advocates similar to those of Apple or Microsoft.
What a congruous name for a digital conference with social marketing highlights!
With more and more people relying on word of mouth referrals and recommendations from friends to make purchasing decisions, it is more than ever to have advocates that are helping
As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting.
Recent changes in the algorithm used by Klout made a lot of users experience a drop in their Klout score, hence very angry.