I’m a Teen, Look What I Bought

In today’s Wall Street Journal article “I’m a Teen, Watch me Shop” the emphasis was based on three teen’s one day mall experience that fast fashion retailers like H&M and

User Generated Content #WOMMAChat

“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed Can you tell

Word of Mouth Through Triggers

Last month, WOMMA was fortunate enough to have viral expert Jonah Berger come speak at our annual WOMM-U conference in Chicago where he discussed his six steps towards creating contagious