Think about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant.
It’s not easy being marketer these days. We’re continuously bombarded with information especially on social media.
Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC.
Clear communication is important in all aspects of business, including your influencer marketing programs.
There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard.
Holiday marketing is the twinkle in every brand’s eye.
A common question among brands who work with influencers is how to compensate brand ambassadors.
Interactive experiences are always more engaging than simply communicating information to your audience in lecture format.
Keep UGC Compliance Simple. Kelly Johnson led a team of US Navy engineers in the 1960’s during a time when airplane use in battle was at an all-time high.
Influencer marketing focuses on key individuals rather than a target market as a whole.
The better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign.
An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals.
Standing before a number of brands at a recent tradeshow, I asked this one question: If I gave you a choice between access to social celebs—like Kim Kardashian and LeBron
Social media is everywhere. With recent advancements in technology and marketing best practices, we’ve come to a point where there’s really no escaping it.
Let’s travel back in time to the 2012 London Olympics. Instagram had recently been acquired by Facebook and boasted about 30 million users.
Marketers everywhere will be happy to know that social media is not only here to stay, but it’s an obsession with which consumers cannot get enough!
It takes a lot to wow customers these days. Groceries can be summoned from a mobile device, then delivered to your front door 60 minutes later.
At ReadyPulse, we’re proud to drive the leading customer retention rate in the influencer marketing industry. We attribute our success to our talented customer success team.
Influencer marketing can be your most impactful marketing channel. However, approaching it without a concrete strategy puts you at risk for mistakes. We’ve all see those influencer marketing blunders.
Facebook Live is the ability to broadcast to the world’s largest audience using the camera on your phone.
Contemporary business owners and marketing managers have a lot to juggle on a daily basis, but the one question that is never too far out of mind is “How do
The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing.
Influencer marketing offers an excellent way for brands to connect with their target audience without overtly selling.
Even though marketers want to be everywhere, at all times, it may not be the best approach for your social media strategy.
Finding your influencers is the first step to building a successful influencer marketing program.
Influencer marketing is one of the most valuable strategies companies are using to connect with new audiences and build trust with consumers.
Twitter recently released new data on the value of influencers. By combining this powerful social platform with influencer marketing, you will have a recipe for success.
With more than a half billion users, Instagram is a lucrative marketing tools for any brand.
Who are the people you call when you need advice, count on to tell you the truth and are always just a phone call away when you want to share
Marketing is emerging from a standalone strategy to streamlined messaging across multiple platforms.
One of the most important parts of running a business is staying informed of the latest advances and changes happening outside of your company’s four walls.
Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line.
An image should attract users to your brand, not distract them.
To be successful in digital marketing, you not only need to have a strategy but also the knowledge and wiliness to adapt to new design and image trends.
The ability to consistently produce new and fresh content is one of the hardest parts of any social media marketer’s job.
Hashtags are continuously making their way across social media outlets, TV programs, and print ads.
Your marketing strategy is critical to running and growing a successful business. Every brand is different and the same should go for your marketing approach.
Are you feeling worn out by all of the different content you and your marketing team is constantly creating?
Regardless if you like it or not, influencer marketing works and it’s gaining traction with brands and marketers everywhere.
In business, no matter what industry, being social matters. The ROI of social media is one puzzle brands and marketers everywhere are still trying to solve.
In the last year, influencer marketing has become a necessity for any consumer-facing brand. Most brands have used social influencers in one way or another.
ReadyPulse is very proud to drive the leading customer retention rate in the Influencer Marketing industry. But have you ever wondered about the faces behind the client success team at ReadyPulse?
“Fake it ‘til you make it” is over. Done. Kaput.
The prevalence of social media usage among consumers is changing the way companies set out to market their brand.
I’m sure you’ve heard the term FOMO before, but maybe you aren’t sure exactly what it means. FOMO (the Fear of Missing Out)
Working for a brand or agency means you’re going to be running and attending live events.
Social commerce is booming right now and it looks like the future is just as bright.
Whether you like it or not, people are trying to influence you everywhere.
The recent explosive growth of influencer marketing will cause any brand or marketer to question what this new concept means for business.
Influencer marketing is a relatively new addition to the advertising game, but one that is gaining in popularity – and is a trend that seems likely to continue.
We’re very proud to drive the leading customer retention rate in the Influencer Marketing industry. But have you ever wondered about the faces behind the customer success team at ReadyPulse?
Among the most prominent voices to extol UGC marketing, the “more than a camera” message of GoPro perhaps best exemplifies what’s possible for companies who know how to put brand
Studies have found that 92 percent of consumers are more likely to trust the recommendations of friends and family members over brand-sponsored messages when it comes to their purchasing decisions.
At the most basic level, a brand ambassador is someone who represents a brand in a positive way.
We live in a visual world that relies heavily on communicating with each other through online sharing, liking and commenting.
Social proof is the positive influence created when someone finds out that others are doing something.
We hear the phrase influencer marketing thrown around a lot, but I’m sure many of you are uncertain what it is exactly, how to put it into practice and how it can
Brand ambassadors are simply people who represent and talk about your company in a positive way, preferably in front of lots of potential customers (i.e. their friends and family).
One way to improve the success your influencer marketing is to learn and adapt hashtag best practices.
Social media marketing is on the rise and becoming more powerful of a marketing tool than ever before.
Instagram is one platform that brands are excited about and know they want to take advantage of, but often find themselves struggling to maximize and achieve results.
We all knew it was coming and now the wheels are in motion. Facebook has announced they’re committed to building more e-commerce features into its social network.
Each day, two billion people are influenced by authentic social user generated content (UGC) and people.
Goldman Sachs defines Millennials as born between 1980 and 2000. They’re a group that grew up being nurtured by their parents, encouraged to question authority and advocates of work-life balance.
All of the free content that we consume on the Internet is paid for by advertisers. Unfortunately, this advertising model has hit a roadblock.
Brand ambassador programs are a key aspect of any successful marketing strategy. Brand ambassadors help reach new audiences and sell more products.
We’re very proud to drive the leading customer retention rate in the Influencer Marketing industry. But have you ever wondered about the faces behind the customer success team at ReadyPulse?
For businesses of all sizes, the most significant marketing opportunity of today is harnessing the power of user-generated content or UGC.
Brands and marketers are gradually embracing the fact that the real power lies in the customer’s hands and that their voice matters more than what a brand says about themselves.
The Federal Trade Commission (FTC) Act outlaws unfair methods of competition and unjust acts or practices that relate to commerce.
In fall of 2015 it was announced that Instagram had reached 400 million users.
When you make a decision, you try to position yourself towards the outcome that benefits you the most, right? In the process, your decision may also positively impact others.
In the world of marketing, user generated content is the next great method for increasing reach, and conversions.
Managing an Instagram account can take careful planning and consideration. If you’re part of the Experticity Influencer Network, you know that the images you contribute to campaigns matter.
The term brand ambassador gets thrown around a lot, but many don’t know exactly what it means or how it can help marketers and brands succeed.
If you can locate the most passionate and savvy from among your staff, then your own employees will often prove to be your most powerful brand ambassadors.
Millennials know technology and they’re not afraid to let everyone know about it.
We hear the phrase influencer marketing thrown around a lot, but many people are quick to admit that it’s a newer concept they don’t fully understand.
Influencer marketing recognizes the unique level of trust that exists between a brand’s target consumer and that consumer’s favorite blogger, podcaster, Facebook personality, etc.
Purchasing habits, marketing campaigns and product displays are analyzed by brands all of the time.
You may be thinking, what is a meme, or maybe you’ve heard the term before but aren’t quite sure how to apply them to your own marketing strategy.
User generated content (UGC) is a powerful way for digital marketers to reach customers.
We hope your 2015 was as great as our customers and team. We’d like to boast for a few minutes to share some remarkable successes in 2015.
Authenticity isn’t always considered as part of a marketing strategy, but it should be.
Any company or marketer with a big budget can pay to elevate the presence of their brand pretty easily.
You could have the most amazing product in the world, but none of that matters if nobody knows about it.
The holidays are upon us and that means it’s time for gingerbread houses, sledding dates and shopping sprees.
The numbers are in and this year was crowned the most social Black Friday to date.
No one can actually predict the future, but based on data and past history, we’re going to share with you what we think you can expect from influencer marketing in
The discussion around ad blocking is slowly making its way into boardrooms everywhere.
We’ve all been bombarded with ads and pop ups that disrupt our search and workflow at one time or another.
By the end of the year, over 25 billion dollars will be spent on social network advertising across the globe.
Consumers are well aware that advertisers tend to stretch the truth, touchup photos and post images that aren’t particularly authentic, and frankly they’re sick and tired of it.
Traditional marketing is great for business, but in today’s world, influencer marketing is even better. Social media has disrupted the balance of power between brands and customers.
The beauty of Instagram is you can quickly scroll through a feed of engaging images from various sources to stay current.
Digital and social media marketing has matured so much that it’s no longer acceptable for brands to be in the space without a plan.
If you’re a marketer, you’ve probably heard that Instagram is opening up advertising opportunities to more businesses in the upcoming months.
Find what your audience likes to do for fun to get better engagement – Interview with Corinne Cavanaugh
Here is the second interview in our Social Media Expert series.
Brand ambassadors are not a new concept for marketers. Most brands have used one or more types of brand ambassadors in one way or another.
You probably noticed that sometime in the last year, your social media sites began flooding with pictures of friends and acquaintances posing with personalized cans and bottles of the world’s
Working with many top brands around the world, we’re fortunate to help and gain insight on effective and unique influencer marketing strategies proven to drive brand engagement, awareness and revenue.
Inspiration, one of the most powerful emotions to cause action. But what inspires your consumers? Is it a newsletter, a promo code, or perhaps a social photo?
Authenticity is important in social media and social influencer marketing, especially any time prominent influencers are involved, mainly athletes and celebrities.
Everyday millions of people take to Twitter to express their feelings, share small wins or big defeats (and visa versa), and comment on current events.
What are the four steps to a successful brand ambassador recruitment funnel?
Having an active brand ambassador program is critical to your business growth.
In late March, shoe retailer Cole Haan received an unpleasant surprise: a letter from the Federal Trade Commission about its #WanderingSole Pinterest contest.
Measuring the success of your brand ambassador program is important. But what metrics should be included in social influencer analytics to accurately indicate success?
It is critical to understand the different stages of a brand ambassador program in order to have success.
In an effort to continue its cleanup of users’ newsfeeds, Facebook announced a few weeks ago that as of November 5, it would no longer permit brands and apps to
As social media becomes central to brands’ interactions with their fans, connecting with your influencers on Instagram is an increasingly critical component of engagement.
From Monday to Wednesday of next week, 5,200 professionals will meet in Seattle for the Shop.org Summit 2014 for digital and multichannel retailers.
I attended Ad Age Digital Conference in San Francisco and was blown away by all the creative and innovative speakers! These are the most valuable messages that were shared.
Teens are trendsetters, socially and in fashion. They are adaptable and tend to pick up on emerging ideas quickly, but they can also spot a “fake” brand a mile away.
If the CEO’s of Microsoft and Facebook have taken the ALS #IceBucketChallenge, it has officially hit the peak of the Hype Cycle.
In June, we blogged about ten questions every marketer must answer when launching a brand ambassador program.
Remember the trendsetters in high school, the people whose clothing or accessory choices today determined the look everyone else in school would be trying to emulate tomorrow?
Baesman and ReadyPulse wanted to find out how valuable UGC is to today’s marketers.
Displaying UGC in your marketing is one of the best, and most valuable methods for increasing ROI.
Holidays are a great time for brands and retailers to engage their customers and increase sales. However, not all holidays are created equal in the retail world.
To kick-off our Influencer Insider series I interviewed Jason Miles, author, and co-founder of Liberty Jane Clothing.
Why does every company aim to gain 15,000+ likes on Facebook and 1K followers on Twitter?
During Agenda Show exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths.
ReadyPulse is stoked to be the official Social Marketing Partner of Agenda Show for the second year in a row!
Scrambling to find that perfect last minute gift? We have ideas for everyone on your list!
They say a picture is worth a thousand words, but sometimes you need a few more words to tell your story.
“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed Can you tell
User generated content (UGC) first emerged as an outlet for people to express their thoughts and share their daily life with their network of friends.
“Honey, where’s the tent? I am going Black Friday shopping.” May be a phrase you’ve heard all too often.
So, Google’s recent algorithm updates have all but killed traditional, white-hat SEO copywriting tactics.
ReadyPulse hit the ground running at Fashion Digital NY, and we were thrilled that everyone there was buzzing about social user generated commerce.
We packed our bags, and headed to the Big Apple for Fashion Digital NY, where commerce and culture intersect!
ReadyPulse is attending the Shop.org Annual Summit this week, and we couldn’t be more excited!
As a company that specializes in influencer marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter.
Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning.
In todays world traditional marketing techniques are becoming rapidly ineffective. Consumers prefer non-interruption, or communicating without selling, marketing methods.
Social Media has made athletes more accessible than they’ve ever been.
Q: How did you get your start in digital marketing and e-commerce? A: I sort of fell into it.
Are you attending IRCE in Chicago? We are excited to give away a GoPro Hero3 Camera as part of our Instagram promotions, powered by ReadyPulse.
If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you
Webinars are a cost-effective, credibility-boosting tool to grow your email and prospect list.
More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness.
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.
As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand.
O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.
In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores.
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool!
Q: Tell me about A+I and why you started it?
A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building.
Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
Facebook’s announcement of the Graph Search is a much bigger deal for business Facebook pages than the migration from ‘tabs’ to ‘Timeline’..
In a recent WSJ article – “Stores Hunt for Tech” The CEO of HSN is quoted “For any retailer today, you have to think of your connection with customers,” said Ms.
2012 flew by. Lots changed.
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012.
Dr. Nicholas Vitalari, co-author of the Elastic Enterprise, and Dennis O’Malley, CEO of ReadyPulse (readypulse.com)
Why do some of the worlds best known brands have a high level of engagement and others don’t?
What a congruous name for a digital conference with social marketing highlights!
In our recent post – Content is King and Context is Queen – our CEO Dennis O’Malley talked about how content and context go together and the best practices for
If Content is King, Context is Queen. Three tips for GM in wake of their suspending Facebook Advertising
GM recently announced that they have stopped spending $10M a year on Facebook ads, . It is a drop in the bucket for GM ($1.8B ad spending) and for Facebook ($3.
The well-known novel – “A Tale of Two Cities” by Charles Dickens inspired our theme to create this infographic comparing Macy’s and Nordstrom’s Facebook pages.
GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans and three of them stood out.
Facebook users love videos after photos.
My dryer broke. Again. This time for good. It’s dead. D-E-A-D dead.
With more and more people relying on word of mouth referrals and recommendations from friends to make purchasing decisions, it is more than ever to have advocates that are helping
Better position for Rick Santorum on Super Tuesday? Rick Santorum gains more followers than Mitt Romney
As the GOP casts ballots on Super Tuesday, the presidential primary candidate Rick Santorum gained 5804 followers on Twitter (@ricksantorum) than Mitt Romney (4565)
As all Facebook pages get timeline by March 30th, 2012, Facebook has updated Facebook page guidelines. Key things to note are the following: Proper use of the Facebook page “Cover.
As the GOP primary races continue to heat up and Rick Santorum became the latest frontrunner, we analyzed the Twitter accounts of all GOP presidential candidates using ReadyPulse.
As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting.
The US Representative Rick Larsen has apparently fired three of his staffers for chronicling their frustrations and whims on Twitter per many articles. Just Google it for more information.
Facebook is launching a Subscribe button to enable any Facebook user to follow other Facebook users’ public updates.