A common question among brands who work with influencers is how to compensate brand ambassadors.
It takes a lot to wow customers these days. Groceries can be summoned from a mobile device, then delivered to your front door 60 minutes later.
At the most basic level, a brand ambassador is someone who represents a brand in a positive way.
Brand ambassadors are simply people who represent and talk about your company in a positive way, preferably in front of lots of potential customers (i.e. their friends and family).
Each day, two billion people are influenced by authentic social user generated content (UGC) and people.
Brand ambassador programs are a key aspect of any successful marketing strategy. Brand ambassadors help reach new audiences and sell more products.
When you make a decision, you try to position yourself towards the outcome that benefits you the most, right? In the process, your decision may also positively impact others.
The term brand ambassador gets thrown around a lot, but many don’t know exactly what it means or how it can help marketers and brands succeed.
If you can locate the most passionate and savvy from among your staff, then your own employees will often prove to be your most powerful brand ambassadors.
Millennials know technology and they’re not afraid to let everyone know about it.
We hear the phrase influencer marketing thrown around a lot, but many people are quick to admit that it’s a newer concept they don’t fully understand.
We hope your 2015 was as great as our customers and team. We’d like to boast for a few minutes to share some remarkable successes in 2015.
Authenticity isn’t always considered as part of a marketing strategy, but it should be.
You could have the most amazing product in the world, but none of that matters if nobody knows about it.
The holidays are upon us and that means it’s time for gingerbread houses, sledding dates and shopping sprees.
First, I noticed Sage Kotsenburg. Excited as I was that the fellow Utah native won gold in Sochi last month, I had no idea of his social influence.
Brand ambassadors are not a new concept for marketers. Most brands have used one or more types of brand ambassadors in one way or another.
What are the four steps to a successful brand ambassador recruitment funnel?
Having an active brand ambassador program is critical to your business growth.
In late March, shoe retailer Cole Haan received an unpleasant surprise: a letter from the Federal Trade Commission about its #WanderingSole Pinterest contest.
Measuring the success of your brand ambassador program is important. But what metrics should be included in social influencer analytics to accurately indicate success?
It is critical to understand the different stages of a brand ambassador program in order to have success.
In an effort to continue its cleanup of users’ newsfeeds, Facebook announced a few weeks ago that as of November 5, it would no longer permit brands and apps to
In June, we blogged about ten questions every marketer must answer when launching a brand ambassador program.
“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed Can you tell
At ReadyPulse – we know great customer content drives online sales. And we know that the best customer content comes from your best customers.
Delivering best customer experience is a critical objective of every customer-centric business.
It is no secret that the primary goal of all offline events is to drive attendance.
Every brand dreams to have brand advocates similar to those of Apple or Microsoft.
My dryer broke. Again. This time for good. It’s dead. D-E-A-D dead.
With more and more people relying on word of mouth referrals and recommendations from friends to make purchasing decisions, it is more than ever to have advocates that are helping
Facebook Campaign Round Up – February 25th to March 3rd, 2012 A lot happened in the last week with the fashion brands we have been tracking.
As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting.
Recent changes in the algorithm used by Klout made a lot of users experience a drop in their Klout score, hence very angry.